About DCM

The Story So Far

Indiana Jones and the Crystal Skull Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing brands and customers with cinema advertising solutions across our national portfolio of cinemas including Cineworld, Vue, Odeon and major independents.

DCM offers advertisers the chance to engage their audience before they have even taken their seats and to stay with them as they transport themselves, without distraction, to a different dimension.

On 28 September, DCM switched to digital operation, allowing cinema advertising to be faster, more flexible and even more creative than ever before. Digital operation has enabled advertisers to book campaigns by the day instead of by the week and to submit copy five days in advance compared to the previous three week lead time demanded by traditional methods.

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DCM ON SCREEN

DCM has created three idents which aim to bring to life the “most emotionally impactful medium on earth”. Showing on nearly 3,000 cinema screens across the UK, these short films are the most important creative expression of DCM’s new brand identity, which has been inspired by the company’s transition to digital last year.