UK Box Office - 28 February 2012
Emulating the performance of War Horse in January, The Woman In Black managed to top the weekend’s box office for the third successive weekend. The period chiller grossed a further £2.4m taking its cume to £14.6m, which far outstrips the total gross of recent hit films involving the supernatural including all Paranormal Activity films (Paranormal Activity 2 being the most successful with £11m) and Insidious (£7.1m). It now lies second behind The King’s Speech (£45.7m) in the list of distributor Momentum’s most successful releases.
The weekend’s highest new entry was The Best Exotic Marigold Hotel, in second place with £2.2m. Very much aimed at the more mature audience this opening comfortably beat the similarly aimed Ladies In Lavender (£423k), Mrs Henderson Presents (£752k) and Last Orders (£101k). It will have to perform spectacularly though to beat Calendar Girls’ total gross of £20.4m.
Hot on the heels of The Best Exotic Marigold Hotel was the action thriller Safe House with £2.1m. This is the second highest opening ever for a Denzel Washington starring film behind 2007’s American Gangster (£2.6m).
The only other new entry in the top 15 was Katherine Heigl action comedy One For The Money in tenth place with £317k. One notable occurrence over the weekend was War Horse passing the £18m mark.
In the US, Act of Valor stormed to the top spot with $24.5m and the movie’s audience was 71% male and 60% 25 years of age and older. Tyler Perry's Good Deeds opened in second place with $15.6m. Safe House fell 54% to $10.9m but its $97.6m total means it is now just behind American Gangster and poised to become Denzel Washington's second-highest-grossing movie ever. The Vow fell 57% to $9.9m but in doing so became the first 2012 movie to pass the $100m mark. The Paul Rudd and Jennifer Aniston comedy, Wanderlust made a slow start, opening in eighth place with $6.5m. Its audience was 57% female and 61% 30 years of age and older. Finally, the new Amanda Seyfried vehicle, Gone debuted in ninth place with $4.8m. Overall, the Top 12 earned an estimated $115.8m, an increase of 20% from the same weekend last year.