The Hunger Games: Catching Fire continued to heat up the top of the box office, comfortably holding on to the number one spot. The dystopian blockbuster fell 46%, once previews are removed, to £5.5m and after 11 days in cinemas has an imposing cume of £21.7m. That figure places Catching Fire just £3m behind the first Hunger Games’ £24m final total and it now looks almost certain to reach £30m.
Congratulations to all our exhibitors for making cinema a Blockbuster year in 2012. Fuelled by titles such as The Dark Knight Rises, Marvel’s Avengers Assemble and the record breaking Skyfall. UK and Ireland Box Office ticket sales exceeded the £1 billion mark for the fourth consecutive year, which equates to admissions of over 172 million people.
In a year dominated by landmark entertainment events in the UK, such as the Queen’s Diamond Jubilee and the Olympics, this is an impressive feat. The exact total across UK & Ireland was £1,172,037,248.
Metaphorically this ship is still sailing as the 3D re-release of Titanic cruised to the top of the UK box office with £2.9m (including £97k from previews). Although this is a is a good deal fewer than the original Titanic’s £4.8m opening weekend in 1997, it’s a big improvement on Star Wars – Episode 1’s 3D re-release in February (£1.5m) and similar to The Lion King 3D’s performance in October (£2.8m). Love for the epic film is still high and its performance is particularly impressive when you consider that the film is 194 minutes long, so less screenings can be scheduled per day. Including Easter Monday, James Cameron’s lavish romance has a cume of £3.9m.
In second place after another strong weekend was The Hunger Games. A further £2.4m, just a drop of 20%, takes the thriller to a very impressive £16.2m (including Monday). Although it may fall short of New Moon’s £27.5m total, it is already way ahead of the first Twilight’s £11.2m final total. Just behind in third place was Mirror Mirror, also with £2.4m. This weekend figure is inflated due to the film opening on Monday 2nd, so includes £1.3m from previews. Including Easter Monday, the film now has a cume of £3m. In fourth place was The Pirates! In An Adventure With Scientists with £2.2m. This is a fantastic hold for the film, actually improving on its opening weekend when the figure for previews is removed. Strong word of mouth should be in full flow for this title and its cume is now at £9.1m.
It has been difficult to escape The Hunger Games over the last couple of months. As buzz for the film has steadily grown, discussion has often turned to whether or not the films could fill the void soon to be left by the conclusion of the Twilight series. With the release of the film on Friday, anyone expecting a cloying romance along the lines of Twilight, is going to be surprised as The Hunger Games is tense, exciting film-making that packs a real emotional punch.
Set during an unspecified future date in what was once North America but now known as Panem, The Hunger Games are an annual event where each of the twelve districts of Panem provide one teenage boy and girl to participate in a nationally televised contest. The contest involves twenty four contestants fighting in a constructed woodland environment until the last one is left standing, ie, twenty three of them will cease to be living.
When, on her first time in the draft, 12 year-old Primrose Everdeen is selected to enter the Games, her elder sister Katniss selflessly volunteers to take her place. After a lengthy period of grooming, combat training, and television appearances, Katniss enters the arena with the twenty three other contestants, with only her survival instinct to rely on to keep her alive.
Hunger Games fans have been treated this week with the release of three new motion posters. In an interesting marketing move, the posters show off products that you can buy in the imaginary future-world of Panem (or at least the affluent Capitol). Hmm we are not too sure that skyliner will take off, are you?
Featuring on the posters are Lenny Kravitz’ (Cinna) Katniss’s stylist in The Hunger Games, Stanley Tucci (Caesar Flickerman) the Captiol’s favourite television host, and Wes Bentley (Seneca Crane) the Head Game maker.
The Hunger Games began as a trilogy of novels and is now predicted to become one of the biggest blockbusters of 2012. With the Harry Potter franchise complete and Twilight soon to be releasing its hold over the collective imagination, the youth of today need a new franchise phenomenon to fixate on and The Hunger Games looks set to be it.
Check out the motion posters and trailer below.
It’s Super Bowl season again and 2012’s ad break extravaganza was far from disappointing. A handful of new trailers for some of 2012′s most anticipated films were featured during the Patriots Vs Giants championship game, providing the Hollywood studios with the perfect opportunity to show off their big cinematic offerings for the year ahead.
Below we’ve compiled a list of the featured trailers for your viewing pleasure!
March 2012 has something for everyone and sees a wealth of quality releases estimated to draw 14 million pairs of eyes to the big screen.
The month opens with Hansel and Gretel: Witch Hunters. This action-comedy follows the duo with a sweet tooth 15 years after their traumatic gingerbread-house incident as they seek to track and kill witches all over the world. The fairy-tale adaptation is set to take a healthy £3m in the box office and is likely to attract a predominately 18+ male audience.
It’s already the second most talked about wedding of the year and DCM were lucky enough to be one of the first to see the forth installment from the cult Twilight franchise.
Westfield Stratford City was swarming last night with crowds of screaming Twi-hards hoping to catch a glimpse of the famous cast.
This weeks film schedule updates:
- Farewell has moved from 2010 TBA to 22-Apr 2011
- 13 Assassins has moved from 15-Apr 2011 to 06-May 2011
- Hanna has moved from 08-Apr 2011 to 06-May 2011
- X-Men: First Class has moved from 03-Jun 2011 to Monday 30-May 2011 (note for scheduling purposes the release date on the calendar is 27-May)
- The Smurfs has moved from 03-Aug 2011 to 12-Aug 2011
- Now has moved from 30-Sep 2011 to 04-Nov 2011
- What’s Your Number? has moved from 30-Sep 2011 to 04-Jan 2011
- The Hunger Games has been added 23-Mar 2012
The film schedule has been updated to reflect these changes.