M&M’s inks million-pound movie deal to push flagship store
M&M’s has signed a seven-figure deal to sponsor ‘From The Red Carpet‘ (FTRC), the entertainment programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square. The 60-second show, broadcast before the main feature, launched last year and reports on worldwide film releases, with interviews with stars at premieres and on-set, [...]
