LeapFrog, a first time cinema advertiser, has booked a four month cinema campaign to promote its new ultimate learning tablet, ‘LeapPad Ultra’ in the build up to Christmas.
The campaign, facilitated by Arena Azure, began running its 30″ ad 20 September to 22 December.
David Cecil, Broadcast Manager at Arena Azure, explained: “Cinema provides us with the perfect opportunity to reach the whole family in a highly immersive, shared viewing environment. The medium is unique in that it engages both parents and children in an exciting yet relaxed atmosphere, creating the ideal setting for LeapFrog to promote their LeapPad Ultra and spread brand awareness. Utilising cinema in the lead up to Christmas places the brand at the forefront of both parents’ and childrens’ minds at a key time of year.”