Volkswagen has renewed its partnership with DCM to own the gold spot in more than 330 independent cinema screens nationwide. The deal will run for two years and has been brokered by DCM and Mediacom, with creative provided by adam&eveDDB.
The gold spot is the last piece of content before a film begins in cinemas, making it the most highly sought-after position. Volkswagen will be running the latest idents from its ‘See Film Differently’ initiative alongside its national brand campaign idents e.g. the latest ‘Polo Dad’ campaign, both by adam&eveDDB.