“You” shall mean you, the user of the site, and “Your” shall be interpreted accordingly. “dcm.co.uk” shall mean Digital Cinema Media. “User” means a user of the Digital Cinema Media website collectively and/or individually as the context admits. “Website” means a site on the World Wide Web.
Digital Cinema Media shall not sell or otherwise transfer User Information to unaffiliated third parties without Your approval. Digital Cinema Media may use User Information including for sales and marketing. If at any time you decide that you do not wish us to use User Information to send you direct marketing you may contact us by using the Contact us form on the Digital Cinema Media website.
Digital Cinema Media reserves the right to perform statistical analyses of User behaviour and characteristics in order to measure interest in and use of the various areas of the Digital Cinema Media website for potential change purposes.
You may notify Digital Cinema Media of any updates, amendments and corrections to previously collected User Information by using the Contact Us form on the Digital Cinema Media website. Further, upon Your request, Digital Cinema Media will use commercially reasonable efforts to delete Your User Information from its database; however, it may be impossible to delete a Your entry without some residual information because of backups and records of deletions.