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| Author | Zoe Aresti |
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Inside Out movie, revealing exclusive data insights surrounding the film.
We’re set for a family filled summer as another film written by Pete Doctor hits the screens this July. Docter is famous for directing Up, Toy Story 3 and Monsters, Inc., all of which cumulatively grossed over $2.3billion at the box office.
Inside Out is set to attract a predominantly family audience, with over 4m DCM admissions forecasted against the much-anticipated film. Brands that align themselves with the film can look to target this hard-to-reach and influential audience.
The film has been hotly anticipated by fans, with the film’s official trailer amassing over 18.9m global views to date, a huge eight times more than Up.
Families love to watch, discuss and enjoy films together. Sharing heightens emotions and deepens the ad experience and the talkability aspect paves the way for brand engagement. To really build incremental reach and maximise ROI in the summer months, cinema is an integral addition to any family brand’s media mix.
It’s therefore a no brainer that brands looking to target families and young children should look to partner with this movie. Subway are already planning to promote the film after a long history of successful promotions with Disney Pixar movies, which included Monsters University, Maleficent and Frozen. The movie will be featured on Subway “Fresh Fit for Kids” bags, memory games, “build-your own” toys, in-store POS materials and on the Subway’s kids app.
Everyone loves a summer hit and Inside Out is all set to be the best animated film since Toy Story 3.
Inside Out will be released in cinemas on 24 July 2015
Download the full graphic here.
DCM summer family offer
Cinema pulls in a disproportionate number of families in the summer, with nearly 1/3 of all family admissions coming in between July and August. We’re offering you the chance to get this summer’s smaller family films free if you book into the full run of Inside Out. Contact your DCM rep for more information.
See what critics are saying below
Robbie Collin in The Telegraph (five stars):
“This is a humane and heart-wrenchingly beautiful film from Docter; even measured alongside Pixar’s numerous great pictures, it stands out as one of the studio’s very best.”
Peter Debruge (Variety):
“Pixar’s 15th feature proves to be the greatest idea the toon studio has ever had: a stunningly original concept that will not only delight and entertain the company’s massive worldwide audience, but also promises to forever change the way people think about the way people think, delivering creative fireworks grounded by a wonderfully relatable family story.”
Todd McCarthy (The Hollywood Reporter):
“This adventurous outing manages the great Pixar trick of operating on two levels — captivating fun for kids, disarming smarts for adults — that sets the studio apart.”
Charles Gant (Screen International):
“Pixar Animation delivers yet another richly realised, candy-coloured universe in the reliably witty, emotionally deft Inside Out.”