On a quiet weekend for new entries, Rush secured pole position, moving one place up the roster, knocking Insidious: Chapter 2 into second place in the process. The F1 drama fell 36% to £1.3m and now has a cume of £4.7m. Senna performed incredibly for a documentary in 2011 but could still only manage £3.2m in its entire run. After its strong opening last weekend, Insidious Chapter 2 fell 63% to £1.1m and now has a cume of £4.9m. It will have the first Insidious’ final total of £7.1m in its sights, but it may fall slightly short.
It looked like a strong weekend of releases on paper and it turned out to be so with Insidious: Chapter 2 leading the pack. The horror sequel opened with £2.9m, which is over double the first film’s £1.4m opening in 2011. It’s also more than director James Wan’s hugely successful recent offering, The Conjuring, which opened with £2.2m in early August.
After last weekend saw seven films in the top 15 crack the £1m barrier, this weekend went ahead and matched it and the top 11 all grossed over £900k.
The top two were also the closest since December 2007, when just £6.2k separated Enchanted and The Golden Compass. This weekend Alan Partridge: Alpha Papa just managed to come out on top with £2.2m, including £744k from previews, beating Percy Jackson: Sea of Monsters, in second place by just £38k. The fantasy adventure grossed £2.1m, with £861k from previews.
For the first time since 18 February 2011, the top seven films all grossed over £1m at the weekend’s box office, even when previews are removed.
Family animation The Smurfs 2 came out on top with £3.2m, £1.5m of that came from Wednesday and Thursday previews. That’s a bit lower than the first Smurfs film’s £3.8m opening in August 2011 (including £1.5m previews) and that film went on to a final total of £17.4m.
Despite the continued warm weather, a strong film slate was enough to get people into the air conditioned comfort of the cinema this weekend, as Pixar’s latest offering debuted solidly and an all-action sci-fi extravaganza also proved a draw.
Monsters University opened with £3.5m, which is quiet by Pixar’s exalted standards but with the school holidays starting next week it should prove popular over the coming weeks. Over 34% of Monsters’ box office was from 3D presentations, which is almost identical to Despicable Me 2.
You may have noticed the bright yellow ball in the sky that made the UK very warm this weekend and cinemas a bit quieter.
The fantastic weather didn’t hinder Despicable Me 2, which held on to the top spot with another £4m taking its cume to £22.9m. That takes it well clear of the first Despicable Me’s final £20.2m total and with the school holidays on the horizon, there’s plenty more to come.
For the third weekend in succession, animated hit The Croods proved to be cinema’s biggest draw. A further £2.4m takes its cume to £17.7m and it now sits behind Les Misérables and Wreck-It Ralph 3D as the third highest grossing film released so far this year. With another week of the Easter holidays left, £20m-plus is a certainty.
GI Joe: Retaliation 3D held on to the second spot with £1.1m and has a cume of £5.6m. It’s now less than £1m behind the first G.I. Joe’s final total of £6.5m, which it should have overtaken by this time next week.