#Project X

A British film topped the UK box office for the fourth weekend in succession. This time it was the turn of The Best Exotic Marigold Hotel with £2.3m on its second weekend on release, an improvement of 5% from last weekend. 2003’s Calendar Girls only managed to gross £1.9m on its second weekend on wide release, which suggests that The Best Exotic Marigold Hotel may get close to that film’s final total of £20.4m. It has now grossed a very impressive £7m after ten days in cinemas.

Despite failing to top the box office for the first time since release, The Woman In Black still took second place with a further £1.9m. This takes its cume total to £17.6m and it looks set to overtake War Horse (£18.3m) as the biggest grossing film of the year so far. As you may have read in the press last week, The Woman In Black is now the most successful British horror film of all time. A terrific result for distributor Momentum and the recently revived Hammer Films.

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Yet another perk of my DCM job presented itself on Tuesday afternoon with the offer of a free ticket to a screening of the much talked about movie Project X.

Being a massive fan of the work Todd Phillips did on the original Hangover Movie, I had high hopes for a film that from the trailer had me wishing I was 18 again. A few beers in the cinema foyer kindly donated by Warner and I was ready!

After two Warner trailers, the second being The Dark Knight Rises (which by the way, still looks epic even after seeing it for the 100th time), Project X kicked off. Filmed in the much used ‘found footage’ style, you very quickly knew where this film was going; three slightly geeky unpopular-but-likeable, high school students looking to throw a birthday party while the parents were away to gain some cred and cool points…What could go wrong?!

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