#cinema

Every year, the San Francisco International Film Festival invites a well-known public figure to talk about the intersecting worlds of contemporary cinema and visual arts, culture and society, images and ideas. Past speakers have included Jonathan Lethem, Walter Murch, and Brad Bird. This year, Steven Soderbergh (Oceans Eleven and Magic Mike) took the stage.

Speaking about cinema versus movies, he compared the relationship to auteurs versus studios. He told the audience that art will always be a human need, as humans have always needed to tell stories.

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William Pryor, Director and Booker at the Lynton Cinema in Devon talks to DCM on his love of the Big Screen and how he started out in the industry.

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Yes, we have a spectacular selection of summer blockbusters on the horizon but this summer is also a dream for fans of comedies of all sizes. Fans of 2005 hit The Wedding Crashers will be particularly interested in The Internship (4 July). Reuniting Owen Wilson and Vince Vaughn as two salesmen who have to take an internship (hence the title) at Google, it also features a cracking support cast including Rose Byrne and John Goodman, so expect box office to rival Vaughn and Wilson’s previous outing.

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At your local cinema this weekend you might enjoy a night at New York’s Metropolitan Opera or the dancing troupes of the Bolshoi Ballet, but would you pay money to watch an art exhibition on the big screen?

A new film, Manet: Portraying Life, hopes to start a trend and tempt audiences from the galleries into the auditoriums.

“The last thing we want is for people to consider this as an alternative,” says director Phil Grabsky, whose production gives a behind-the-scenes tour of the Royal Academy of Art’s latest sell-out show.

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Tom Shone, author, Culture, The Sunday Times, about Steven Spielberg’s love of the cinema,

“He still goes to the movies – picks an out of the way cinema, sneaks in with his wife or kids after the lights have gone down, then disappears again as the credits roll. He always takes an aisle seat and buys no food or drinks for himself. He’s just there for the film, or, more specifically, the film and its audience. He loves feeling the heat rise in the cinema during an especially exciting action sequence, or after a gag has rocked everyone back in their seat.

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Here’s the first round-up of news and features from DCM especially dedicated to Exhibitors. We’d love to hear from you about the type of information and articles that you would like to see in DCM Close Up, so please send us your thoughts and views. Over the weeks, we’ll also be focusing on some of the activities happening in local cinemas nationwide, so if you have anything coming up, please let us know and we’ll share your news. Read on for what’s happening at DCM and in cinema advertising this month.

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Mindshare’s Huddle session tabled a great debate: is new technology distracting us (the audience) from the main event?

In our case we were there to understand reactions to the movie on the cinema screen, but much of the debate was relevant to other ‘events’ around which social media and virtual experiences are growing – sporting occasions and concerts for instance.

And so a nervous huddle began in Mindshare’s Mcluhan room, kicked off by five provocative statements from the experts who kindly agreed to contribute to the session we ran with film promotions experts Filmology.

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Cinema advertising is about to become faster, more flexible and even more creative than ever before with the advent of DCM’s Digital switchover this autumn, enabling advertisers to book campaigns by the day instead of by the week.

September 28th will mark the biggest change in the medium’s history and unleash a raft of new opportunities meaning that brands can book and schedule media in more tailored plans that are bespoke to their campaign and marketing requirements. The Digital Age has revolutionised the industry, with a new dynamism last seen at the introduction of “talkies” and technicolour. As part of this new era, innovations at DCM mean that advertisers can take advantage of slashed lead times, faster scheduling and more agile speed of response.

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London, 28 June 2012: M&M’S characters ‘Red’ and ‘Yellow’ will be back on the big screen for a further year following the renewal of Mars’ exclusive sponsorship of Digital Cinema Media’s (DCM) ‘From The Red Carpet’( FTRC) show.

Introducing a new animation, the charming M&M’S characters, ‘Red’ and ‘Yellow’ are now seen joking around in a cinema environment.

The new M&M’S animation for the FTRC partnership runs with the latest film releases and is a great opportunity to help consumers get to know the characters’ personalities better. It allows M&M’S to showcase the fun of “Red” & “Yellow”’s banter and reinforces the fact that the brand is perfect for sharing during films and especially in cinemas.

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Digital Cinema Media (DCM) sent a traditional British treat in the form of fish and chip vans to MGOMD, M2M, Carat, OMD and PHD last week to raise awareness for their Best of British film packages in cinema.

The activity was well received by all the agencies, receiving twitter and Facebook coverage, with Anna Fitzgerald, Cinema Co-ordinator at PHD, commenting on the day “Thanks DCM for the lunchtime treat. Looking forward to all the great British films coming out this year, especially Bond and to running my brands alongside this wealth of British talent in cinema!”

The activity received positive press coverage in Media Week’s ‘Out & About’ feature on the 30 March and across the 3 days DCM treated 4 agencies, over 550 agency contacts, one tea lady and a road cleaner to approx. 600 portions of chips.

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