Cinema enters the digital age
Cinema advertising is about to become faster, more flexible and even more creative than ever before with the advent of DCM’s Digital switchover this autumn, enabling advertisers to book campaigns by the day instead of by the week.
September 28th will mark the biggest change in the medium’s history and unleash a raft of new opportunities meaning that brands can book and schedule media in more tailored plans that are bespoke to their campaign and marketing requirements. The Digital Age has revolutionised the industry, with a new dynamism last seen at the introduction of “talkies” and technicolour. As part of this new era, innovations at DCM mean that advertisers can take advantage of slashed lead times, faster scheduling and more agile speed of response.
