DCM is on the move!
We are excited to announce that we will be moving from our current address in Golden Square to 350 Euston Road.
Digital Cinema Media is to roll out its cinime app, developed with technology partner Yummi, across more than 180 selected cinemas nationwide this month. As part of the cinime experience, DCM has created an on-screen interactive quiz for PlayStation®, planned by Manning Gottlieb OMD, to test cinemagoers’ film knowledge at the start of the pre-show.
Developed by the cinema industry for the cinema industry, the cinime app aims to entertain and engage people before and after the movies. The app harnesses bespoke audio watermarking and image recognition technology to deliver and unlock brand and film-related content on smartphones. It has been developed using Yummi’s technology platform phonix (with audio watermarking from Intrasonics), the only system of its kind in the marketplace to provide a full campaign management system with a combined series of background detection technologies that syncs and triggers content without the need for a 3G or Wi-Fi connection.
Digital Cinema Media (DCM), the market leader in UK cinema advertising, has partnered with Berghaus, the outdoor clothing and equipment manufacturer, to produce the first national cinema ad with tailored local messaging, directing cinemagoers to their nearest Berghaus stockists.
The national ad concludes with several different end frames, targeted at specific local areas, driving audiences to their local Berghaus stockists, including Blacks retail stores, the outdoor experts. This is something that would not have been possible before the advent of digital operation in cinema.
DCM is now able to work with brands to offer innovative advertising solutions that will drive new marketing spend into cinemas thanks to shorter leader times, greater flexibility, the ability to start campaigns any day of the week and the option to change copy, as well as ground-breaking interactive possibilities through new technology.
LeapFrog, a first time cinema advertiser, has booked a four month cinema campaign to promote its new ultimate learning tablet, ‘LeapPad Ultra’ in the build up to Christmas.
The campaign, facilitated by Arena Azure, began running its 30″ ad 20 September to 22 December.
David Cecil, Broadcast Manager at Arena Azure, explained: “Cinema provides us with the perfect opportunity to reach the whole family in a highly immersive, shared viewing environment. The medium is unique in that it engages both parents and children in an exciting yet relaxed atmosphere, creating the ideal setting for LeapFrog to promote their LeapPad Ultra and spread brand awareness. Utilising cinema in the lead up to Christmas places the brand at the forefront of both parents’ and childrens’ minds at a key time of year.”
On 28 September 2013, Digital Cinema Media (DCM), the market leader in UK cinema advertising, celebrates the first anniversary of digital operations, a major landmark in the history of cinema advertising. Since 2012, DCM has shown 52m ads to some 130m people. This has delivered 2.2b 30” impacts before 1,170 unique films in UK cinemas.
During the last 12 months, DCM has generated 4m playlists, which equates to over 76,000 playlists per week. For DCM to deliver as many 35mm film reels, it would have taken 1,264 years or 65,830 weeks.
Digital cinema has opened the door to many new advertisers. Over 200 new brands from a range of categories have booked cinema campaigns since DCM launched digital operations including The Mail on Sunday, Samsung, Daft Punk, YouTube, Sony, Tesco, Kia, Jack Daniel’s, Burberry, River Island, Belvedere Vodka and the Guardian.
New Sparta Ltd, an investment company founded by City investor Jerome Booth, has entered the movie business to acquire Icon Film Distribution and Icon Home Entertainment UK from the Icon Group for an undisclosed sum.
Booth, who also acquired UK telecoms outfit New Call in July, completed the Icon deal through his New Sparta investment vehicle, formed with the intention of investing in film, telecoms and news publishing. The sale of Icon Film Distribution leaves Icon UK focused on film production and financing.
Digital Cinema Media (DCM), the UK market leader in cinema advertising, has appointed Nigel Sharrocks to the new role of Non-Executive Chairman. His responsibilities will include chairing DCM’s external board which comprises senior representatives from the leading cinema chains Cineworld, Odeon and Vue.
Working closely with DCM’s CEO, Simon Rees, Nigel will draw on his unrivalled experience across both the media and film industries to help investigate new opportunities and ultimately grow cinema’s share of the media market.
Digital Cinema Media (DCM) is delighted to introduce its new Head of Exhibition, Steve Davis. The role has been created especially to work with exhibitors nationwide to identify and drive the dynamic new commercial opportunities for cinemas following DCM’s digital transformation last year. Steve joins DCM from out-of-home advertising specialist, Clear Channel, and will be bringing that experience to help us all maximise revenues. Over the next few months, Steve will be meeting many of you in person, but, in the meantime, DCM Close Up gets the lowdown from DCM’s newest recruit.
There’s never been a better time to be a geek. From Game of Thrones and The Big Bang Theory to Harry Potter and The Avengers, geek culture is everywhere attracting and connecting ever-expanding audiences. Today’s obsession with all-things-geek has sparked a global community on YouTube, enabling fans around the world to express their love of superheroes, comics, gaming, science and sci-fi.
Interest in events such as San Diego ComicCon has peaked in recent years. Releases of superhero movies from major studios have brought the culture of comics and fandom to the mainstream.
YouTube Geek Week runs from 4 August to 10 August 2013 and is a celebration of all things geek, featuring the best of superheroes, comics, gaming, science and sci-fi. Throughout the week, more than 100 YouTube creators will unveil epic new videos, all-new series premieres and creative YouTube collaborations featuring the best of superheroes, comics, gaming, science and sci-fi.
As part of the marketing promotion for YouTube’s upcoming Geek Week, Omnicom Media Group agency PHD, through partnership with Digital Cinema Media (DCM), have created a media first by advertising AFTER the credits of a film instead of before the trailers.
Stars of the film industry worked the red carpet in Anglia Square rather than Leicester Square, last week following a Facebook campaign for Norwich to host the world première of Alan Partridge – Alpha Papa.
Sporting a stylish blue safari suit, the silver-voice of the East Anglian airwaves, Alan Partridge, mingled with Norwich crowds outside The Hollywood independent cinema before jumping in a helicopter for a follow-up première in Leicester Square, ahead of the film’s release in cinemas nationwide on 7 August.