Digital cinema is Creative
The big screen is a blank canvas. Let’s paint.
Cinema has always been the ultimate destination for creative expression – the blank canvas on which the world’s most talented artists and performers paint their big screen masterpieces. And now, with the advent of digital storytelling tools, the possibilities are limitless.
Digital cinema is Engaging
Touch people in the cinema…then follow them home.
Cinemagoers are there to be told stories – in fact, they’ve paid for the privilege. As such, they’re at their most receptive and most retentive – they receive your message and carry it with them long after the credits roll.
Digital cinema is Targeted
Know your audience.
Our extensive research and audience data means we don’t just know who is in our screenings and when – we know what they’re taking from their experience and how that translates into their day-to-day lives after the credits roll. As such, you can now tailor your messages to a particular audience segment for maximum impact. Take, for example, the 15-34 year old females detailed below.
Digital cinema is Social
Get people talking (just not during the screening).
Cinema is all about communication – between the filmmaker and the audience, but also between cinemagoers. It’s social and cultural currency that fuels friendships and conversation in their everyday lives, both on-and-offline.
Digital cinema is Multi-platform
So much more than a movie.
The film may be the main event, but it’s the overall experience that makes cinema an advertising medium like no other. Now we’re digital, we can ensure that your campaign stays with cinemagoers before, during and long after their trip to the movies – be it on-screen, online, on their smartphones or through traditional media. All of this adds untold scale and frequency to your campaign.
Digital cinema is Local
Where your journey begins…
Being flexible, adaptable and targeted means you can be ultra-relevant to every cinemagoer, no matter where they are. Now you can run national campaigns with a local spin for every region, thereby talking directly to your audience in the environment they are most comfortable – where they live.