Before. Just Before. During. After.

Plan your cinema campaign and engage cinemagoers at every stage of the cinema experience. Choose to engage and entertain our audiences through bespoke advertising opportunities before, just before, during and after the films.

Before.

Engage with cinemagoers through cinema websites, newsletters and social channels.

The exhibitor website is the gateway to the audience’s journey. It’s where all the hype, the buzz and anticipation begin to take shape – and begin to get real – in the form of tickets, timings and concrete plans. 

For a brand, it’s the perfect place to start building synergy with cinema – whether part of a sponsorship package or to extend an advertising package beyond the big screen.

Working closely with the exhibitors, DCM offers opportunities to sponsor and brand hub destinations, film pages and ticket booking confirmation pages.

Between Cineworld, Vue, Odeon and Picturehouse publications, exhibitor magazines boast a combined circulation of 655,300 a month – mostly amongst relaxed, upmarket folk looking to plan their next cinema trip. 

These magazines showcase the latest film and industry news with high production and editorial values. They’re a valued part of the cinema experience, and they provide a premium environment for brands to display ads, advertorials, feature sponsorship and inserts as part of a sponsorship package or to complement on screen activity. 

Rate card cost
£5,000 per page per issue

The four largest cinema chains in the UK have extensive, dedicated fan-bases, and lots of them have opted-in to receive weekly newsletters. These provide a brief overview of that week’s programme, film news and reviews, plus offers, competitions and interviews with the cast and crew.

Offering bespoke, high-quality digital content that is localised to each cinema site, your brand can get in on the action and reach up to a million avid subscribers nationwide per chain. Commercial opportunities include display ads, advertorials and featured sponsorships.

Cinemagoers are a social bunch. They use social media to plan their cinema trip with friends and their cinema experience continues long after the credits roll, when they take to Facebook and Twitter in their droves to discuss what they’ve seen.

DCM’s relationships with Facebook-certified developers allow us to extend the brand conversation through dynamic digital messages.

Rate card cost
Cost dependent on production

Just Before.

The sense of anticipation begins when cinemagoers enter the foyer and brands can enhance the unique cinema environment through foyer takeovers, live events and interactive campaigns.

Taking pride of place in the main foyer, Digital 6 Sheets reach all audiences, regardless of the films they choose. It’s where families and friends gather before the movie begins, with around 3.1 million people passing through cinema foyers every week.

The 6 x 4 displays provide vivid and eye-catching advertising while the digital elements enable creative animated and interactive campaigns, plus social media, NFC and QR technology options to maximise engagement.

Rate card cost
 

Six sheets are a mainstay of the cinema foyer and with good reason, 86% of cinemagoers aged 15 and over say they notice foyer advertising, making foyer-based ads a highly effective (and highly cost-effective) solution for advertisers. There’s also a range of other assets on offer to complement your on-screen campaign or sponsorship activity, including Quads, Counter Cards, Totems and Roller Banners.

An average of 3.1 million people pass through cinema foyers every week – that’s a lot of eyes to catch.

Rate card cost
6- Sheet £280 [LP1]  per panel/per 2 weeks

Cinemagoers spend an average of 17 minutes in the foyer before or after the film, providing a valuable opportunity for brands to position themselves and speak to their audience when they’re in an anticipative, receptive and upbeat mood.

Brands can use foyer promotions either as a standalone piece of experiential activity or to compliment on-screen activity. Promotions can range from product sampling to demonstrations or even live theatre. Whatever the execution, the activity can allow invaluable data capture, encourage trial, increase purchase consideration and greater engagement with the product.

Rate card cost
£760 gross per site, per six hour session

Once in the foyer, cinemagoers are relaxed and positive. They’ve already bought into the cinema experience, and are keen to get as much out of it as they can. Thanks to the social nature of cinema, with most people visiting in groups of three and spending around 17 minutes in the foyer, it’s an environment tailor-made for product trials and demonstrations. All enjoyed in modern, spacious multiplex areas or smaller, boutique art-house venues. 

That’s why high-profile advertisers such as Triumph, Cadburys, Walkers, Lynx, Wrigley’s and Old Spice have taken full advantage of our targeted location-based campaigns in the past.

Rate card cost
£550 per session

Try as they might, cinemagoers can’t help but engage with washroom posters while at the cinema. The ‘facilities’ are used by 98% of cinemagoers, with ladies spending an average 105 seconds in front of your poster and men 55 seconds.

It’s a captive environment for an advertiser to engage with the UK cinema audience through promotional panels in prime privy positions like outside cubicles next to mirrors and above sinks).

Rate card cost
£20k per 2 weeks (1000 panels)

Between Cineworld, Vue, Odeon and Picturehouse publications, exhibitor magazines boast a combined circulation of 655,300 a month – mostly amongst relaxed, upmarket folk looking to plan their next cinema trip and keep up-to-date with the world of cinema, and they want to learn about new offers and opportunities.

These magazines are a valued part of the cinema experience, providing a premium environment for brands to display ads, advertorials, feature sponsorship and inserts as part of a sponsorship package or to complement on screen activity. 

Rate card cost
£5,000 per page per issue

During.

When the lights go down and the pre-show starts, the biggest screen in media comes to life, showcasing your brand stories to the world’s most receptive and retentive audiences.

Cinema has always been the ultimate destination for creative expression - the blank canvas on which the world’s most talented artists and performers paint their big screen masterpieces. 

Cinemagoers are there to be told stories - in fact, they’ve paid for the privilege. As such, they are at their most receptive and retentive - they receive your message and carry it with them long after the credits roll. They demonstrate eight times higher ad recall than TV per single exposure and are 10% more likely to recommend products they’ve seen or heard advertised.

The Pre-Reel gives you the opportunity to showcase long form content to the most dedicated cinema fans. Available in Vue, Cineworld and Odeon cinemas, all content appears before the first DCM ident.

Now brands can initiate the on-screen cinema experience by showcasing content that builds a story and develops a relationship in a fully immersive environment to a fully engaged audience. All content is given star treatment – played to the same standard of technical excellence as the movie itself.

The Gold Spot is the very last commercial message to be screened before a film begins, making it the most premium on-screen property in the cinema ad-reel. It’s described by MediaWeek as ‘The most valuable few seconds in cinema advertising.’

Rate card cost

POA

The Silver Spot is a premium position in the ad-reel, allowing brands to showcase longer creative directly before the trailers. 

It positions brand messages alongside the latest and greatest upcoming film products, aligning them with cinematic excellence and achieving true stand-out in the eyes of the audience that appreciates it most.

Using 3D technology, your brand can jump out the screen and hover in front of the audiences’ eyes, allowing cinemagoers to experience your brand in an entirely different three-dimensional way. 

DCM offers a full service to convert your 2D ad to 3D. We offer competitive rates and custom-tailored depth treatments, working with the same industry-leading facilities and 3D artists who provide visual effects and stereo conversion to major studios and filmmakers around the world to ensure you get world-class 3D treatment.

This is a unique chance to create breath-taking 3D brand experiences that achieve fantastic stand-out within the ad-reel and drive deeper engagement with cinema audiences. 

Utilise the element of surprise by disrupting the ‘usual’ programming with live, in-cinema performers that bring your brand to life in face-to-face audience interactions. Now your brand can literally leap off the screen and into the auditorium.

Live ads help to provide an active link between on‑screen ads and other in-cinema media, create a memorable experience and result in priceless earned media as the message is spread virally through consumer word-of-mouth and press opportunities.

After.

Keep engaging with cinemagoers long after the credits roll through bonus content, special offers and social conversation.

Cinemagoers are a social bunch, and their cinema experience continues long after the credits roll, when they take to Facebook and Twitter in their droves to discuss what they’ve seen.

78% of cinema-related tweets and updates are posted after the film, and your brand can facilitate these discussions through timely posts and Facebook applications. 

DCM’s relationships with Facebook-certified developers also allow us to extend the brand conversation through dynamic digital messages.

Rate card cost
Cost dependent on production

For a brand, the exhibitor’s website is the perfect place to build synergy with cinema, through the many sponsorship and commercial opportunities, when cinemagoers return to plan their next visit – whether part of a sponsorship package or to extend an advertising package beyond the big screen.

DCM offers opportunities to sponsor and brand hub destinations, film pages and ticket booking confirmation pages

The four largest cinema chains in the UK have extensive, dedicated fan-bases, and lots of them have opted-in to receive weekly newsletters. Offering bespoke, high-quality digital content that is localised to each cinema site, your brand can get in on the action and reach up to a million avid subscribers nationwide per chain.

These newsletters are the perfect opportunity for brands to extend a campaign beyond the big screen and reach people after the film on a platform they not only enjoy – they’ve actually signed up for it. Commercial opportunities include display ads, advertorials and featured sponsorships.

Between Cineworld, Vue, Odeon and Picturehouse publications, exhibitor magazines boast a combined circulation of 655,300 a month – mostly amongst relaxed, upmarket folk looking to plan their next cinema trip. 

These magazines showcase the latest film and industry news with high production and editorial values. They’re a valued part of the cinema experience, and they provide a premium environment for brands to display ads, advertorials, feature sponsorship and inserts as part of a sponsorship package or to complement on screen activity. 

Rate card cost
£5,000 per page per issue