The ability to plan tactically is vital to any campaign and DCM’s Cinemapper tool offers the opportunity to do just that. Winner of the Best Use of Data Sets category at the 2016 Mediatel Media Research Awards, Cinemapper is a proprietary proximity planning tool that gives brands the ability to run national campaigns with a local spin across the UK.
The tool hosts details on thousands of retail locations, so we can place your ad where your clients do business. It also holds demographic data, so brands can locate their ideal customers and target them more accurately.
Building Box Office Brands: Volume II explores the role of cinema in today’s crossmedia landscape. Drawing on the combined learnings of 228 Millward Brown CrossMedia European case studies, with almost half from the UK, it provides the latest insight on how each medium performs against five key brand-building metrics proven to drive brand value and sales growth. Results reveal another strong performance for cinema, delivering unbeatable contributions per person reached across four of the five metrics.
DCM has partnered with Millward Brown to offer advertisers the chance to have their campaigns analysed using Millward Brown’s CrossMedia methodology and provide a better evaluation of cinema’s role within the wider media multimedia mix. This solution allows advertisers access to trusted and unbiased cross-media measurement that will help them better understand how each channel used is working and how best to optimise their media mix going forward.
For more information and eligibility criteria please download the one page here.
For every campaign, DCM can supply a free post-campaign spot report that contains all the granular cinema information that econometric teams need to feed into their model to accurately pinpoint cinema’s ROI. DCM is also looking to commission a handful of econometrics-based test & learn projects in 2017 – whether it be an advertiser looking to test increased investment or a brand new advertiser to the big screen. You don’t need to have an econometric agency already, but if you do, we are happy to work alongside them to measure your campaign.
For more information on the post-campaign spot report and eligibility criteria for the Test & Learn fund please download the one pager here.
Our latest research has provided new evidence into the unique power of cinema advertising. The study, conducted by Hall & Partners and launched in November 2014, proves that cinema advertising is processed by the brain more consciously, explaining why cinema is such a powerful, emotionally engaging medium for brands in today’s changing media landscape.
The findings revealed that cinema is triggering advertising responses in a very different way to other media, particularly TV: