The primary function of the CAA is to promote, monitor and maintain standards of
cinema advertising.
This includes pre-vetting all cinema commercials to ensure conformity with the British
Codes of Advertising, sales promotion and Direct Marketing (CAP codes).
The CAA provides UK market information in terms of admissions and screen numbers
- admissions are released monthly and screen information quarterly. In addition,
an industry standard survey - FAME - is produced on an annual basis which provides
insight into cinemagoing and film viewing within the UK, as well as consumption
of cinema advertising.
As part of our commitment to advertisers, the CAA also carries out bespoke research
projects for individual clients to examine the success of cinema campaigns.
Cinema Clearance
The CAA Copy Panel clears commercials for exhibition in cinemas in the UK and Republic
of Ireland. No commercial may be exhibited in a cinema unless it has been cleared.
For exhibition in the UK, cinema commercials must comply with the British Code of
Advertising, Sales Promotion and Direct Marketing (the CAP Code). This non-broadcast
code can be downloaded from
www.asa.org.uk.
For exhibition in the Republic of Ireland, cinema commercials must comply with the
Code of Advertising Standards for Ireland. This code can be downloaded from
www.asai.ie.
All scripts, films and any other information you submit, will be treated in the
strictest confidence.
Submissions for clearance should be sent to:
Copy Panel Administrator
Cinema Advertising Association
3 Waterhouse Square
138 - 142 Holborn
London
EC1N 2NY
T: +44 207 882 1143
F: +44 207 882 1009
sharon.anderson@cinemaadvertisingassociation.com
Submission can be in the form of scripts or storyboards, CD, DVD or Mpeg via email
or in hard copy.
All submissions should arrive by noon on a Thursday to be scheduled for the Friday
clearance meeting. You should receive notification of the outcome early the following
week. No submission form is necessary, but as clearance decisions are conveyed by
letter it is essential submissions are accompanied by your name and postal address.