Celebrate summer with Vue
Celebrate summer with an exclusive opportunity to GIVE AWAY 10,000 free cinema tickets to see the best movies throughout August.
This multi-platform partnership combines presence in the trailer reel, social media integration and digital activation, providing a unique association with film in 2012.
- Celebrate film this summer with 10,000 free tickets to see the best movies released throughout August, exclusively at Vue
- Targeting a 15-34 year old audience with male skew – 61% of all 15-34 year old have visited the cinema in the last 3 months and cinema is the most effective medium in influencing 15-34 yr olds purchase decisions.
- Up to 10,000 free tickets to give away – simply select a movie, invite a friend to join you via facebook and enter your special promotion code on the Vue website to receive your ticket
- Redeemable across all 68 Vue sites Nationwide
How will it be promoted:
- A bespoke 60” on-screen trailer will run across all Vue digital screens for a 6 week period in the trailer reel – approximately 3 million admissions
- The on-screen creative will feature clips from the film trailers and a voice over will detail the ticket promotion
- Promoted on the Vue website with homepage presence and dedicated feature page – minimum 2 million impressions guaranteed
- Promoted in foyer for 4 weeks across August on variety of poster formats and pop-up banners – 3 million admissions
- Pushed via e-newsletter – to over 200,000 subscribers
- Vue social media updates
- Dedicated facebook tab
- Your brand will become the headline partner of this exclusive promotion
- “Brand X is giving away 10,000 free cinema tickets this summer”
- Your brand will be included in the on-screen creative, within the editorial voice-over and the opening sponsorship ident
- A Co-branded title will feature across all communication on-line, social and in-foyer
- A 6 week period over the height of summer, starting in mid July
- A unique association with film and a premium advertising position on screen and on line
- Huge reach both on screen and online – combined impacts in excess of 12 million
- Provides an opportunity to extend the offer via a brands own comms platform
- Integrates social media – invite a friend to redeem the offer
For further information about how sampling can work for you and your brand, contact us.
Cinema sponsorship opportunities run across major UK exhibitor sites and allow advertisers to target specific cinemagoing audiences with a range of film genres and create a strong alliance with the whole cinema offering.
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Exhibition Account Manager