Sponsorship

Celebrate summer with an exclusive opportunity to GIVE AWAY 10,000 free cinema tickets to see the best movies throughout August.

This multi-platform partnership combines presence in the trailer reel, social media integration and digital activation, providing a unique association with film in 2012.

What?

• Celebrate film this summer with 10,000 free tickets to see the best movies released throughout August, exclusively at Vue
• Targeting a 15-34 year old audience with male skew – 61% of all 15-34 year old have visited the cinema in the last 3 months and cinema is the most effective medium in influencing 15-34 yr olds purchase decisions.
• Up to 10,000 free tickets to give away – simply select a movie, invite a friend to join you via facebook and enter your special promotion code on the Vue website to receive your ticket
• Redeemable across all 68 Vue sites Nationwide

How will it be promoted:

• A bespoke 60” on-screen trailer will run across all Vue digital screens for a 6 week period in the trailer reel – approximately 3 million admissions
• The on-screen creative will feature clips from the film trailers and a voice over will detail the ticket promotion
• Promoted on the Vue website with homepage presence and dedicated feature page – minimum 2 million impressions guaranteed
• Promoted in foyer for 4 weeks across August on variety of poster formats and pop-up banners – 3 million admissions
• Pushed via e-newsletter – to over 200,000 subscribers
• Vue social media updates
• Dedicated facebook tab

Brand Integration

• Your brand will become the headline partner of this exclusive promotion
• “Brand X is giving away 10,000 free cinema tickets this summer”
• Your brand will be included in the on-screen creative, within the editorial voice-over and the opening sponsorship ident
• A Co-branded title will feature across all communication on-line, social and in-foyer

When?

• A 6 week period over the height of summer, starting in mid July

Why?

• A unique association with film and a premium advertising position on screen and on line
• Huge reach both on screen and online – combined impacts in excess of 12 million
• Provides an opportunity to extend the offer via a brands own comms platform
• Integrates social media – invite a friend to redeem the offer

For further information about how sampling can work for you and your brand, contact us.