On Screen
Silver Spot
The Silver Spot is a huge opportunity to become an integral part of the cinema experience. A communication spot running after the ad reel and before the trailers, it is the perfect position to showcase content in a proven and premium environment
Silver Spot advertising is available across multiplex cinemas, independent cinemas and before family films.
We are estimating 175 million industry impacts*, covering an estimated 550 film releases in 2010 including blockbusters such as Iron Man 2, Sex and the City 2, Toy Story 3, The Twilight Saga: Eclipse, The A-Team and Tron: Legacy.
With 86.4% of cinemagoers in their seats when the Silver Spot is played**, a brand can maximise their exposure with the Silver Spot opportunity.
To discuss how Silver Spot premium advertising can work for you and your brand, contact us.
* Based on current estimated industry admissions for 2010
** Assosia audit for DCM Jan-Dec 2009
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Audience Insight
Cinema Vs VODResearch shows that cinema better delivers a hard to reach young, excited, alert and confident audience than video on demand.
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Opportunities
The cinema environment offers brands a plethora of opportunities to reach their target audience.
On Screen Off Screen Sponsorship
About On-Screen
On-screen cinema adverts are special, more enjoyable and far more successful for brands.
The all consuming sound and large screen format form part of the huge impact advertisers can achieve.
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Getting your commercial on screen is easy with our recommended buying routes.
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