Live theatre brings brands to life by transforming an on-screen advertisement into a face-to-face experience with live actors. Live theatre advertising is unique to cinema and results in extremely high word-of-mouth coverage and unprecedented spontaneous recall.
Live theatre in cinema is a highly accountable medium and, if required, offers a variety of methods for testing the effectiveness of a campaign:
- Impacts are monitored using actual weekly admissions data provided by Nielsen EDI.
- Anecdotal feedback after each performance
- PR coverage attained if sought
Costs are dependent on advertiser objectives and requirements. To discuss how live theatre could work for you and your brand, contact us.
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Campaign Management Executive