Yes

The 90" cinema advert featuring Tinie Tempah, Katie Taylor & drummer Travis Barker merges music and sport is an innovative change of direction for the market leader in the sports and energy drink category. 

The new cinema advert is a key element of its plans to re-connect with the 16-24 demographic with number one artists such as Tinie Tempah likely to drive increased relevance among target groups.

Targeting national cinemagoers, the cinema advert plays before Thor and The Hangover 2 as part of a premium silver spot positioning.