Lucozade take a change in direction targeting 16-24 year olds with new 90" cinema advertising campaign
The 90" cinema advert featuring Tinie Tempah, Katie Taylor & drummer Travis Barker merges music and sport is an innovative change of direction for the market leader in the sports and energy drink category.
The new cinema advert is a key element of its plans to re-connect with the 16-24 demographic with number one artists such as Tinie Tempah likely to drive increased relevance among target groups.
|CREATIVE AGENCY||GREY LONDON|
|CAMPAIGN DATES||29 APRIL - 12 MAY 2011
|CINEMA CAMPAIGN||SILVER SPOT, FILM SPECIFIC