DCM Creative Case Studies

Barnardo's And Picturehouse

Wed, 06 Feb 2013 12:31:04 +0000

Barnardo’s And Picturehouse Partner To Launch Christmas Cinema Screenings.

Audience profile: Male, Female, ABC1

River Island

Wed, 06 Feb 2013 12:30:06 +0000

River Island made its big screen debut with the brand’s first ever cinema advertisement scheduled around the release of Twilight: Breaking Dawn Part 2 on November 16th.

Audience profile: Male, Female, Youth (15-24)

DCM Idents

Wed, 23 Jan 2013 18:46:45 +0000

DCM has created three new idents which aim to bring to life the “most emotionally impactful medium on earth”. Showing on nearly 3,000 cinema screens across the UK from this Friday (25 January), these short films are the most important creative expression of DCM’s new brand identity, which has been inspired by the company’s transition to digital last year.

Audience profile: Male, Female, Youth (15-24), 25+, Alcohol(18+), Family, ABC1

Nike Action Sports

Wed, 09 Jan 2013 11:39:07 +0000

Nike utilises the power of cinema to wow audiences with their latest campaign for Nike Action Sports

Audience profile: Male, Female

Magners Original - Bees

Wed, 09 Jan 2013 11:38:52 +0000

Magners uses cinema advertising for the latest installment of 'There's Method in the Magners' campaign

Audience profile: Alcohol(18+)

Lucozade Sport - Cinema 2011

Wed, 09 Jan 2013 11:38:43 +0000

Lucozade take a change in direction targeting 16-24 year olds with new 90" cinema advertising campaign

Audience profile: Youth (15-24)

Mattel ‘Hot Wheels’ Sponsor ODEON Kids

Thu, 31 May 2012 12:23:06 +0100

Mattel joins up with UK cinema chain Odeon for a year-long sponsorship, as part of How Do You Drive? campaign

Audience profile: Male, Female

SKY 3D Foyer Demonstrations

Thu, 31 May 2012 11:41:37 +0100

Sky are once again utlilisting cinema foyers to promote their 3D channels and the endorsement of LG’s 3D TV’s.

Audience profile: Male, Female, Youth (15-24), ABC1

Nina Ricci L'Elixir Sampling

Wed, 23 Nov 2011 18:03:18 +0000

Nina Ricci utilised the spacious cinema foyers and engaged audience to promote her new fragrance, L'Elixer

Audience profile: Female

British Red Cross - Life. Live It

Thu, 15 Sep 2011 10:30:33 +0100

Brand New School’s new London studio has created a hard-hitting cinema ad for the British Red Cross

Audience profile: Youth (15-24)

LG ‘Life’s Good Lounge’

Mon, 05 Sep 2011 09:29:06 +0100

LG used cinema foyers to raise brand awareness

Audience profile: Male, Youth (15-24)

Random House 'Ranger's Apprentice' Sampling

Mon, 05 Sep 2011 09:24:42 +0100

Book publisher Random House used cinema foyers to sample 'Ranger's Apprentice 1: The Ruins of Gorlan' to their target market

Audience profile: Youth (15-24)

BMW Origins Film Season

Wed, 24 Aug 2011 15:13:51 +0100

BMW has extended its 1 Series "one origin, two originals" campaign by teaming up with Picturehouse Cinemas to sponsor its four week Origins Film Season.

Audience profile: Male

Sky Sports

Mon, 25 Jul 2011 09:04:40 +0100

Sky Sports takes to the big screen to promote the start in the new football season

Audience profile: Male

A Day In The Life Of An Audi Driver

Thu, 21 Jul 2011 10:25:58 +0100

Audi bring their latest campaign to the big screen and in turn hit the UK's largest ever opening weekend!

Audience profile: Male

Bacardi - Manifesto

Thu, 21 Jul 2011 10:14:59 +0100

Barcardi target national cinemagoers with new Manifesto cinema advertising

Audience profile: Alcohol(18+)

CCGB Coca Cola 125 - Cinema 2011

Wed, 06 Jul 2011 11:04:12 +0100

Coca Cola celebrate 125 years with new nostalgic cinema advertising campaign

Audience profile: Male, Female, Youth (15-24)

Tennents Too Loud

Tue, 05 Jul 2011 10:23:50 +0100

Tennents turn up the volume for their latest ad campaign

Audience profile: Male, Alcohol(18+)

Hewlett Packard - Plan B

Thu, 30 Jun 2011 11:27:03 +0100

Hewlett Packard and Plan B undertake a cinema campaign with a difference

Audience profile: Male, Female

Puma Branding - Social

Sun, 22 May 2011 19:14:04 +0100

Puma use cinema advertising for new 'social' creative

Audience profile: Male, Female, Youth (15-24), ABC1

Atout De France Seaside - See and Sea

Sun, 22 May 2011 19:12:51 +0100

Atout de France show cinemagoers the French seaside in new cinema advertising

Audience profile: Male, Female, Youth (15-24), ABC1

Ford Focus - C346 Cinema

Sun, 22 May 2011 19:11:47 +0100

Ford drives onto the big screen with new cinema advertising campaign for the Ford Focus

Audience profile: Male, Female, Youth (15-24), ABC1

Adidas - Game Face

Sun, 22 May 2011 19:11:05 +0100

Adidas hit the big screen with new cinema advertising campaign

Audience profile: Male, Female, ABC1

Bethesda Brink - Cinema 2011

Sun, 22 May 2011 19:10:42 +0100

Bethesda Softworks use cinema advertising for new Brink computer game

Audience profile: Male, Youth (15-24)

Opera North - Cinema 2011

Tue, 10 May 2011 11:05:30 +0100

Opera North use cinema advertising to showcase up coming Opera performances

Audience profile: Male, Female, Youth (15-24), ABC1