Brand New School’s new London studio has created a hard-hitting cinema ad for the British Red Cross
British Red Cross - Life. Live It
British Red Cross' The ‘Life. Live It’ ad will run with Harry Potter nationwide from Friday, in support of the charity’s latest first aid awareness campaign which targets 11 to 16 year olds.
The split-screen spot depicts two outcomes for a young party-goer who has had too much alcohol to drink. On one side the girl lies unconscious whilst friends do nothing and in the other the girl’s life is saved as her friends use simple first-aid techniques.
|CLIENT||BRITISH RED CROSS
|CREATIVE AGENCY||BRAND NEW SCHOOL
|MEDIA AGENCY||BRAND NEW SCHOOL
|CAMPAIGN DATES|| 29.07.2011 - 19.08.2011
|CINEMA CAMPAIGN|| FILM PACKAGE