Planning

The Alcohol Package is designed to ensure that alcohol brands can target the highly relevant adult cinema audience whilst ensuring that their advertisements are only shown with appropriate films.

• The Alcohol Package is similar to the Audience Guaranteed Package but only films deemed to have an audience of 75% or more over the age of 18 are included.
• Costs are calculated using a fixed cost per thousand and a seasonally adjusted admission base. 
• Impacts are guaranteed and monitored using actual weekly admissions data provided by Rentrak.
• The Alcohol Package is available nationally or by TV region.

Production & Clearance

Standard production and clearance rules apply.