The Alcohol Package is designed to ensure that alcohol brands can target the highly relevant adult cinema audience whilst ensuring that their advertisements are only shown with appropriate films.
- The Alcohol Package is similar to the Audience Guaranteed Package but only films deemed to have an audience of 75% or more over the age of 18 are included.
- Costs are calculated using a fixed cost per thousand and a seasonally adjusted admission base.
- Impacts are guaranteed and monitored using actual weekly admissions data provided by Rentrak.
- The Alcohol Package is available nationally or by TV region.
Production & Clearance
Group Head - Aegis and Magna Agencies