To make buying on screen easier we offer packages that include films that target specific cinema audiences.
Research proves that the high impact of cinema means that one exposure to an advert on cinema is as effective as multiple exposures in other media
Cinema campaigns, just like other media, can be measured by coverage and frequency. The coverage is the proportion (%) of a target audience who have been to the cinema and therefore exposed to a campaign. The frequency is the number of times those people will be exposed to the activity (number of times they go to the cinema).
The Cinema Advertising Association (CAA) uses the annual FAME and weekly Film Monitor surveys to calculate coverage and frequency. From this, we are able to run coverage and frequency for multiple audiences and buying routes.
Group Head - Vivaki Group