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| Author | Tom Linay |
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming The Martian movie, revealing exclusive data insights surrounding the film.
Ridley Scott has made some of the best sci-fi films of all time, so hopes are high for The Martian. During a manned mission to Mars, astronaut Mark Watney is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meagre supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. As usual, Scott has assembled a terrific cast, including Matt Damon, who was last seen in Interstellar, as Watney. He's joined by Jessica Chastain, Kristen Wiig and Chiwetel Ejiofor.
The obvious comparative titles for The Martian are recent sci-fi titles, Gravity, Interstellar and Prometheus. All three of those films cracked the £20m mark, with Gravity comfortably crossing the £30m mark.
We expect The Martian to attract an ABC1 male audience and we're expecting 33% of the audience to be ABC1 men aged 25-44. That demographic is ideal for tech brands, car brands and any premium alcoholic drinks brands.
Based on the best-selling book by Andy Weir, the film is hotly anticipated by fans of the book and sci-fi fans and the trailer has already amassed over 13 million views.
The Martian will be released in cinemas on 30 September 2015.
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