| Date | |
|---|---|
| Author | Zoe Aresti |
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Ted 2 movie, revealing exclusive data insights surrounding the film.
The first Ted movie was a huge success – it was the 12th highest grossing movie of 2012, as well as Universal’s highest grossing film in 2012, making $549.4m globally and over £30m at the UK box office.
Ted 2 is all set to attract a predominantly 15-34 year old audience (77%). Brands that align themselves with the film can look to target this specific audience that is young, upmarket, early-adopting and hard-to-reach, with almost 3m DCM admissions forecast against the film.
The sequel has been hotly anticipated by fans, with the film’s official trailer amassing over 22m global views to date, while the film’s Facebook page has received over 21m likes.
Brands looking to utilise the marketing potentials of Ted 2 should consider aligning themselves with topical themes such as grooming products, convenience foods and drinking brands. Successful partnerships with the first film, Ted, include men’s body care and convenience foods.
Everyone loves a summer hit, with recent huge hits including The Hangover, Bridesmaids and The Inbetweeners 2, and Ted 2 is on track to be the biggest comedy of 2015.
As Ted returns this summer, alongside Mark Wahlberg, Amanda Seyfried and Morgan Freeman, get set for another box office hit from Seth MacFarlane.
Ted 2 will be released in cinemas on 8 July.
Download the full graphic here.