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| Author | Zoe Aresti |
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Maze Runner: The Scorch Trials movie, revealing exclusive data insights surrounding the film.
Last year’s The Maze Runner was one of the most successful young adult fiction adaptations and it was just the beginning. Based on the post-apocalyptic trilogy of novels by James Dashner, director Wes Ball is back with the second film, Maze Runner: The Scorch Trials, hitting cinemas this September.
The first film was the seventh highest grossing debut in September 2014, making $340m worldwide on its $34m budget, with it taking £8.9m alone at the UK Box Office. The third film in the trilogy, Maze Runner: The Death Cure, is set to be released in 2017.
Maze Runner: The Scorch Trials is set to attract a predominantly youth audience (64% of 12-24 year olds), with over 1m DCM admissions forecast against the film. Conversation surrounding the film series online is predominantly female-led (69%).
Sequels and young adult book adaptations being turned into Hollywood blockbusters are increasingly more and more popular. Brands looking to target this young, upmarket, early-adopting, socially savvy and hugely influential audience should align themselves with this franchise. Successful partnerships could reflect key plot themes from the film, including clothing, fitness, healthy-eating and sports brands. The promise of a third film for its dedicated fan base means it’s the perfect time for brands wanting to form a long-term partnership with the successful franchise to get on board.
The film’s official trailer has also been hotly anticipated by fans, having now amassed over six million views.
Maze Runner: The Scorch Trials will be released in cinemas on 10 September 2015.
Download the full graphic here.