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| Author | Zoe Aresti |
#FORCEFRIDAY, the global event that sees merchandise for the highly anticipated Star Wars: The Force Awakens movie hits shelves, is almost upon us.
There will be books, games, clothes, action figures and women’s cosmetics going on sale, with movie marathons, parties and impromptu lightsabre fights taking place across the world. And, for one day only, Digital Cinema Media (DCM) is sending Stormtroopers across London in celebration of this momentous occasion and the upcoming release of the most anticipated film of the year.
Star Wars: The Force Awakens is all everyone is going to be talking about this Christmas, with an estimated 7m DCM admissions forecast for the film. JJ. Abrams will bring his kinetic, thrilling visual style, and in a master stroke of casting, the main original cast members will be back in the fight against evil of the dark side. The plot is still relatively unknown, but the first two teaser trailers have already broken records for viewing figures.
Can you spot a DCM Stormtrooper? Join the conversation on Twitter using #DCMFORCEFRIDAY to be in with a chance of winning a pair of Secret Cinema: The Empire Strikes Back tickets.
The Facts
- Star Wars: The Force Awakens entered the Guinness Book of World Records for the most viewed trailer in the first 24 hours of release with a massive 30 million views.
- The film will span more generations than any other with the release attracting all ages from families up to 55+ cinemagoers.
- A predicted 15% of the UK population will see the film at a UK cinema.