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| Author | Zoe Aresti |
Digital Cinema Media (DCM) has launched an industry awards scheme, The Digital Cinema Media Awards, in association with Media Week and Campaign, to celebrate and reward the best advertising work showcased in cinema by the media industry over the last year.
Karen Stacey, DCM’s CEO, said: “Our inaugural Digital Cinema Media Awards are about championing and celebrating the very best in cinema advertising, campaigns with the WOW factor that truly engage and influence people through the unique cinema medium. Alongside our fantastic panel of judges, I look forward to reading the many creative and inventive ways our industry has used cinema to produce outstanding results for brands.”
The awards will have individual category winners and one overall Grand Prix for the most effective and forward-thinking campaign of the last year. The five categories will cover: Best use of dynamic targeting in cinema, Best use of cinema in an integrated campaign, Best long-term cinema campaign, Best newcomer to cinema and Best use of innovation in cinema.
The awards are free to enter and the closing date for submissions is Friday 10 July. The judging will take place on Thursday 3 September and the winners will be announced on Wednesday 23 September at a red carpet ceremony at the Ham Yard Hotel. Prizes include a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.*
For more details, or to register for updates, hints and tips, go to www.dcm.co.uk/awards or email dcmawards@dcm.co.uk.
*To be used in Q1 2016. No barter. Production not included. Limited to 30” copy. All subject to DCM approval.