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Digital Cinema Media (DCM) is once again an official partner of Advertising Week Europe, to celebrate and showcase the power of cinema advertising and the influence and inspiration film brings to the creative industries.
The DCM team will be attending events throughout the week, with DCM’s CEO Karen Stacey participating in a leadership panel debate, while DCM and D&AD will host their own Creative Workshop with headline panellists that include Cake’s CEO, Adrian Pettett, 2014-15 BAFTA Breakthrough Brit Steve Jamison of Archer’s Mark, as well as Pulse Film’s Luke Taylor.
DCM will also be hosting the official movie night of the week alongside Disney as part of its DCM Tuesdays film club.
Advertising Week Europe is now in its third year in Europe, with a whole array of seminars, workshops and evening events taking place at BAFTA every day from 23 March to 27 March. To be precise, there will be 209 events, 113 seminars, 70 workshops and 185+ hours of thought leadership content which will draw together key influencers from the client, media and broader cultural communities globally.
Read on for more details and visit Advertising Week Europe to find out how you can take part.
Leadership Panel
Date: Wednesday 25 March
Time: 12:45 – 14:00
Venue: BAFTA, ADARA Stage
Masters of Monetisation II
Leading practitioners on the front lines discuss ROI, connecting with consumers and the evolution of traditional and digital in the new ecosystem.
The discussion centres around how digital disruption is changing the business (in general) and how the convergence of content, distribution and technology is impacting on how brands connect with consumers.
Any one of these variables, let alone all, impact on how business is conducted from a sales and monetisation vantage point for both media owners, advertisers and technology platforms.
The panel:
Karen Stacey, CEO, Digital Cinema Media
Gideon Spanier, Media Editor, Evening Standard (moderator)
Penny Harris, VP International Sales, AOL
Andy Mitchell, Managing Director Europe, Brightroll
Matt Teeman, Commercial Director, Bloomberg Media EMEA
Is branded content inspiring film?
Presented by: Digital Cinema Media & D&AD
Date: Monday 23 March
Time: 12:00 – 12:45
Venue: BAFTA, Underground
The LEGO Movie deservedly won a BAFTA this year, the ultimate validation of a feature-length branded content film. Branded content has come of age, and this year D&AD is launching a new Branded Film Content & Entertainment category at its prestigious awards to be announced in May. As part of their #InspiredbyFilm programme, DCM and D&AD will explore the inspiration behind the greatest work, the best platforms to showcase branded content and how the relationship between brands, entertainment and film will evolve.
The panel:
Tom Linay, Head of Film, Digital Cinema Media (host)
Adrian Pettett, CEO, Cake
Steve Jamison, Co-Founder and MD, Archer’s Mark (BAFTA Breakthrough Brits)
Luke Taylor, Branded Entertainment, Pulse Films
DCM Tuesdays
DCM is also proud to host the official movie night at Advertising Week Europe via adland’s hottest monthly event, DCM Tuesdays, alongside Disney. This exclusive evening preview will feature Cinderella, Disney’s live-action movie feature inspired by the classic fairytale. The film is directed by Kenneth Branagh, with an all-star cast including Lily James, Richard Madden, Helena Bonham-Carter & Cate Blanchett.
Sign up today to become a DCM Tuesdays member and to find out more.
Disney will also be hosting a session on Wednesday, 25 March at 13.30 on the ADARA stage where senior executives from Disney, including President Andrew Millstein, will discuss the craft, surprises and successes behind entertaining family audiences for over 90 years, and how Disney storytelling continues to resonate with every generation today.
Find out more here.