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| Author | Zoe Aresti |
Digital Cinema Media (DCM) has announced the nominees for the second annual Digital Cinema Media Awards, held in association with Campaign.
There are 38 submissions across six categories from a range of brands and agencies in 2016, with an overall Grand Prix prize also up for grabs. The competition aims to honour and celebrate the best advertising campaigns aired on the big screen by the media industry over the past year.
DCM's CEO, Karen Stacey, said of the announcement: "Once again we've received a fantastic selection of work in 2016, building on the huge success of last year's inaugural DCM Awards. The nominees consist of an inspiring range of brands and agencies who have been burning the torch for creativity in cinemas with their impressive campaigns.
I'm now very much looking forward to working with our esteemed panel of judges to discuss and debate over what will emerge as this year's winners."
Below is a list of nominees for the DCM Awards 2016 along with the criteria for their respective categories:
Best use of dynamic targeting in cinema
This category rewards campaigns which demonstrate the best use of the dynamic targeting capabilities of digital cinema.
- BMW & Star Wars Gold Spot | BMW | Vizeum & Amplifi
- DFS uses cinema to tell stories | DFS | MediaCom
- Three boxes clever to launch 4G Super-Voice | Three | Mindshare UK
Best use of cinema in an integrated campaign
This category rewards the most outstanding integrated and multi-platform campaign that uses cinema media alongside at least one other media platform (e.g. radio or TV) or marketing discipline (e.g. PR, point-of-sale).
- A new chapter for Toni & Guy: using AV to deliver results | Toni & Guy | Mindshare UK
- How M2M created an alternate history for Amazon Video and The Man in the High Castle | Amazon | M2M Media
- Fred the Zebra B&Q | MEC
- The Aliens | Channel 4 | OMD UK
- DFS uses cinema to tell stories | DFS | MediaCom
- Lloyds 250 Years | Lloyds | Greenhouse MEC
- Microsoft Windows 10 - the ultimate launch | Microsoft | Dentsu Aegis
- The Last Panthers on Sky Atlantic | Sky | MediaCom
- I know What You Unboxed Last Summer | Three and LG | Mindshare UK
- Vauxhall awards season sponsorship | Vauxhall | Carat
- Opportunity knocks for cinema | Gumtree | the7stars
- Finding our magic with cinema in 2016 | LYNX | Mindshare UK
Best long-term cinema campaign
This category rewards long-term campaigns that have used cinema media as part of their strategy for a significantly longer period than the average six week campaign, or have run multiple bursts as part of a long-term campaign over a period of months.
- Meerkat Movies | comparethemarket.com | MEC
- Finding our magic with cinema in 2016 | LYNX | Mindshare UK
- &TV establishes its place in the UK through effective cinema campaign | &TV | Di5 Ltd
Best newcomer to cinema
This category is for new brands or brands who have not used cinema before it went digital in September 2012.
- The Flying Stuntman | Cheapflights | Goodstuff Communications & Forever Beta
- DFS uses cinema to tell stories | DFS | MediaCom
- Exactly What You Need (And Everything Else!) | eBay | MediaCom
- Your Christmas, Your Rules | House of Fraser | Goodstuff Communications
- Breaking through the screen: how cinema helped get Gaz & Leccy under control | Smart Energy GB | PHD
- Facebook Friends 2.0 | Facebook | Mindshare UK
- Opportunity knocks for cinema | Gumtree | the7stars
- Sonos & IMAX - partnering the best in cinema with the best In home listening | Sonos | Vizeum & Amplifi
- Bringing indulgent moments to Lindt Lindor | Lindt Lindor | MediaCom
- A new chapter for Toni & Guy: using AV to deliver results | Toni & Guy | Mindshare UK
Best use of innovation in cinema
This category rewards campaigns that can demonstrate genuinely innovative thinking, whether through new technology, new formats, new insight or planning.
- Breaking through the screen: how cinema helped get Gaz & Leccy under control | Smart Energy GB | PHD
- Sonos & IMAX - partnering the best in cinema with the best in home listening | Sonos | Vizeum & Amplifi
- Made for Bond | Sony | MediaCom
- Live There | Airbnb | Starcom Mediavest Group
- Vauxhall awards season sponsorship | Vauxhall | Carat
Best ‘Marketing For Good’ Campaign
This category is new to the Digital Cinema Media Awards for 2016 and recognises campaigns that have delivered a tangible impact for good.
- Right Now | Cancer Research UK | MediaCom
- Curse for Curzon | Curzon | Ragged Crow
- Respect the Water | RNLI | OMD UK
- Parallel Lives | The Prince's Trust
- Every Last Child | Save the Children | the7stars
The Awards will be chaired by Claire Beale, Global Editor-in-Chief of Campaign. This year’s panel of industry professionals includes Andy Edge, Commercial Director, ODEON; Daren Rubins, Chief Executive, PHD; Gayle Noah, Media Director, L'Oréal; Josh Krichefski, UK Chief Executive, MediaCom, and many more.
The winners of the DCM Awards 2016 will be announced at a red carpet ceremony held at the Ham Yard Hotel on Thursday 22 September. Click here for more information about the event.