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| Author | Zoe Aresti |
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Bridge of Spies movie, revealing exclusive data insights surrounding the film.
From acclaimed director Steven Spielberg, Bridge of Spies stars Tom Hanks as an American lawyer who is recruited by the CIA during the Cold War to help rescue a pilot detained in the Soviet Union. Here Spielberg and Hanks team up for the fourth time, after Catch Me If You Can, The Terminal and Saving Private Ryan.
Saving Private Ryan grossed £19.2m at the UK Box Office in 1998, which was an impressive feat. It won five Oscars and also sits at number 30 on IMDb’s top 250 films.
The reunion of two-time Oscar-winning director Steven Spielberg and two-time Oscar-winning actor Tom Hanks sees Bridge of Spies as a serious awards season contender. What’s more, the script is co-written by Oscar-winning screenwriters, the Coen brothers, so the pedigree on this film is impressive.
Hot on the heels of SPECTRE, brands partnering with this film should look to align themselves with an ABC1 25-44 demographic. These audiences are hard-to-reach, upmarket, early-adopting and socially savvy. They’re trendsetters and consider film and the wider cinema experience to be a part of their social lives, and are film ambassadors amongst their friends.
The film’s official trailer has also been hotly anticipated by fans, having now amassed over 2.3m views. Conversation surrounding the film online is predominantly male-led (79%).
Bridge of Spies will be released in cinemas on 27 November 2015.
Download the full graphic here.