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| Author | Zoe Aresti |
2015 is the biggest year for blockbuster cinema in history and Q2 is when it really hots up. Q2 is the perfect time to target cinemagoers with 12.4M admissions predicted for the six hottest action films. Within this total audience, 8.5M will be 15-34 year olds, 8.1M will be male cinemagoers and 7M will be ABC1.
Two of the year’s biggest action films are set for huge opening weeks in April and 51% of 15-34 male cinemagoers will be watching these films in the first seven days of release. In May, a hero returns after 30 years away, and one of the best modern action stars tackles Mother Nature. June sees a sequel to one of the very best blockbusters and a cult television show makes the leap to the big screen.
So this month we’re highlighting how you can get involved with six of the biggest titles to target in Q2…
The Films
Fast & Furious 7, 3 April 2015 (Estimated Box Office: £20,000,000)
The series goes from strength to strength and this seventh instalment should be the biggest yet. Expect spectacular vehicular mayhem and, with James Wan (The Conjuring, Insidious) directing the series for the first time, hopefully one or two surprises.
The estimated 15+ audience will be:
- 78% 15-34 (2.26M admissions)
- 61% male (1.77M admissions)
- 50% ABC1 (1.45M admissions)
- 61% 15-34 males in London area
(Source: CAA Film Monitor 2013)
The Avengers: Age of Ultron, 24 April 2015 (Estimated Box Office: £40,000,000)
Avengers Assemble is one of the biggest films of the last few years. Since then Marvel has barely put a foot wrong, and this time around the Avengers have to battle the sinister Ultron. With director, Joss Whedon back in the chair, box office gold surely awaits.
The estimated 15+ audience will be:
- 67% 15-34 (3.48M admissions)
- 64% male (3.33M admissions)
- 60% ABC1 (3.12M admissions)
- 50% males in London area
(Source: Film Monitor 2012)
Mad Max: Fury Road, 15 May 2015 (Estimated Box Office: £8,000,000)
It’s 30 years since the last Mad Max film and George Miller’s original trilogy is held in the highest regard for the stunning, realistic action sequences. Miller is back, and judging by the eye-popping fi rst trailer, his kinetic directing style is as spectacular as ever.
The estimated 15+ audience will be:
- 65% 15-34 (65k admissions)
- 73% male (73k admissions)
- 68% ABC1 (68k admissions)
- 48% males in London area
(Source: Film Monitor 2012)
San Andreas, 29 May 2015 (Estimated Box Office: £3,000,000)
The most popular man in Hollywood, Dwayne Johnson, returns in this thriller as a rescue-chopper pilot who has to make a dangerous journey across the state in order to rescue his estranged daughter in the aftermath of a massive earthquake.
The estimated 15+ audience will be
- 78% 15-34 (342k admissions)
- 61% male (267k admissions)
- 50% ABC1 (219k admissions)
- 61% males in London area
(Source: Film Monitor 2013)
Jurassic World, 12 June 2015 (Estimated Box Office: £20,000,000)
Jurassic Park is still one of the very best blockbusters there is and another trip to Isla Nublar is long overdue. This new version is set 22 years after the events of the first film and Isla Nublar is now a fully functioning dinosaur theme park. As attendance rates begin to decline, a new attraction created to re-spark visitor interest, gravely backfires.
The estimated 15+ audience will be:
- 60% 15-34 (1.56M admissions)
- 71% male (1.85M admissions)
- 51% ABC1 (1.33M admissions)
- 57% males in London area
(Source: Film Monitor 2012)
Entourage, 19 June 2015 (Estimated Box Office: £2,000,000)
The big screen debut for the popular HBO show is one of the year’s most anticipated fi lms amongst the show’s many fans. All the main characters are back as film star Vince Chase and his cronies take on Hollywood. Expect big name cameos and convertible car-loads of glamour in what is often dubbed the ‘male Sex and the City’.
The estimated 15+ audience will be:
- 75% 15-34 (221k admissions)
- 69% male (204k admissions)
- 59% ABC1 (174k admissions)
- 60% males in London area
(Source: Film Monitor 2013)
The Audience – ‘We’re the Die-Hard Cine Fans’
Introducing 15-34 male cinemagoers, Die-Hard Cine-Fans know what they want, when they want it, and where to find it. This applies to all their media consumption – but not all media is created equal in their eyes.
Cinema plays an important part in their lives. It’s a regular fixture in their social calendar – a guaranteed good night out whatever the occasion.
Fast facts:
- 53% of 15-34 males are light TV viewers
- 51% of 15-34 male cinemagoers go within the opening week of film being released
- 24% of 15-34 males say that they have been to the cinema in last four weeks (that’s male cinemagoers and non-cinemagoers), so almost one in four!
Find out more about the Die-Hard Cine-Fans here.
Download our summary slide here or contact your DCM rep for more information.