http://www.dcm.co.ukThe latest audience insights from DCMen-gbWed, 23 Nov 2011 15:20:42 +0000Copyright: (C) DCM, see http://www.dcm.co.uk/terms-and-conditions for terms and conditions of use120http://www.dcm.co.uk/i/logo.pnghttp://www.dcm.co.uk<p>&nbsp;What is the top film genre amongst family audiences in cinema?</p><p>Audience profile: Family</p><p>Category: Entertainment and Media</p>Wed, 23 Nov 2011 15:20:42 +0000http://www.dcm.co.uk/get-informed/audience-insight/top-5-film-genres-for-family-audienceshttp://www.dcm.co.uk/get-informed/audience-insight/top-5-film-genres-for-family-audiences<p>Recent TGI research has identified that cinema attracts a high volume of housewives with children</p><p>Audience profile: Family</p><p>Category: </p>Tue, 22 Nov 2011 14:53:27 +0000http://www.dcm.co.uk/get-informed/audience-insight/cinema-delivers-housewives-with-childrenhttp://www.dcm.co.uk/get-informed/audience-insight/cinema-delivers-housewives-with-children<p>Do cinemagoers find the ads useful for purchase decisions?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Mon, 07 Nov 2011 14:17:14 +0000http://www.dcm.co.uk/get-informed/audience-insight/do-cinemagoers-find-the-cinema-ads-useful-for-purchase-decisionshttp://www.dcm.co.uk/get-informed/audience-insight/do-cinemagoers-find-the-cinema-ads-useful-for-purchase-decisions<p>Cinema delivered the highest ROI of all media for Unilever</p> <div id="_mcePaste" class="mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;"><span style="font-size: 20.0pt; font-family: Arial; mso-ascii-font-family: Arial; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-fareast-theme-font: major-fareast; mso-bidi-theme-font: major-bidi; color: #00b9e4; language: en-GB; font-weight: bold; mso-style-textfill-type: solid; mso-style-textfill-fill-color: #00B9E4; mso-style-textfill-fill-alpha: 100.0%;">ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT &pound;3.87</span></div><p>Audience profile: Family, ABC1</p><p>Category: Food</p>Fri, 29 Jul 2011 11:14:34 +0100http://www.dcm.co.uk/get-informed/audience-insight/cinema-unilever-roihttp://www.dcm.co.uk/get-informed/audience-insight/cinema-unilever-roi<p>Dwell time in foyers lead to high advertising exposure</p><p>Audience profile: Male, Female, Youth (15-24), 25+, Alcohol(18+), Family, ABC1</p><p>Category: Entertainment and Media</p>Thu, 02 Jun 2011 17:12:52 +0100http://www.dcm.co.uk/get-informed/audience-insight/noticing-foyer-activity-and-promotionshttp://www.dcm.co.uk/get-informed/audience-insight/noticing-foyer-activity-and-promotions<p>When choosing an airline to fly with, cinemagoers with families are most influenced by what</p><p>Audience profile: Male, Female, Family, ABC1</p><p>Category: Travel and Transport</p>Mon, 16 May 2011 12:21:30 +0100http://www.dcm.co.uk/get-informed/audience-insight/influential-factors-when-it-comes-to-picking-an-airlinehttp://www.dcm.co.uk/get-informed/audience-insight/influential-factors-when-it-comes-to-picking-an-airline<p>Do ABC1 holiday makers go to the cinema?</p><p>Audience profile: Male, Female, ABC1</p><p>Category: Travel and Transport</p>Mon, 16 May 2011 11:29:55 +0100http://www.dcm.co.uk/get-informed/audience-insight/do-abc1-holiday-makers-go-to-the-cinemahttp://www.dcm.co.uk/get-informed/audience-insight/do-abc1-holiday-makers-go-to-the-cinema<p>Do cinemagoers invest in their travel, and if they do how much do they invest?</p><p>Audience profile: Male, Female, ABC1</p><p>Category: Travel and Transport</p>Wed, 11 May 2011 14:26:39 +0100http://www.dcm.co.uk/get-informed/audience-insight/do-cinemagoers-invest-in-their-travelhttp://www.dcm.co.uk/get-informed/audience-insight/do-cinemagoers-invest-in-their-travel<p>What are the audience profile for family films within the family focus package?</p><p>Audience profile: Family</p><p>Category: Entertainment and Media</p>Tue, 12 Apr 2011 16:28:58 +0100http://www.dcm.co.uk/get-informed/audience-insight/family-focus-audience-profilehttp://www.dcm.co.uk/get-informed/audience-insight/family-focus-audience-profile<p>What % of the annual Family Focus impacts are made up from the Summer Burst?</p><p>Audience profile: Family</p><p>Category: Entertainment and Media</p>Tue, 12 Apr 2011 16:27:53 +0100http://www.dcm.co.uk/get-informed/audience-insight/family-focus-summer-burst-impactshttp://www.dcm.co.uk/get-informed/audience-insight/family-focus-summer-burst-impacts<p>How does the cinema audience and change and evolve through the release window</p><p>Audience profile: Male, Female, Youth (15-24), 25+</p><p>Category: Entertainment and Media</p>Mon, 04 Apr 2011 09:38:44 +0100http://www.dcm.co.uk/get-informed/audience-insight/how-do-cinema-audiences-change-and-evolve-through-the-release-windowhttp://www.dcm.co.uk/get-informed/audience-insight/how-do-cinema-audiences-change-and-evolve-through-the-release-window<p>Why do cinemagoers vist the cinema?</p><p>Audience profile: Male, Female, Youth (15-24), 25+, ABC1</p><p>Category: Entertainment and Media</p>Fri, 25 Feb 2011 13:17:29 +0000http://www.dcm.co.uk/get-informed/audience-insight/why-do-cinemagoers-visit-the-cinemahttp://www.dcm.co.uk/get-informed/audience-insight/why-do-cinemagoers-visit-the-cinema<p><!--[if !mso]> <mce:style><! v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} p\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} v\:textbox {display:none;} --> <!--[endif]-->Find out how much more impact does an ad seen at the cinema deliver compared to the same ad on TV?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Thu, 24 Feb 2011 11:17:07 +0000http://www.dcm.co.uk/get-informed/audience-insight/cinema-has-the-power-to-deliver-8-times-more-impact-than-tvhttp://www.dcm.co.uk/get-informed/audience-insight/cinema-has-the-power-to-deliver-8-times-more-impact-than-tv<p>What do cinemagopers think about the cinemagoing experience?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Thu, 04 Nov 2010 12:07:29 +0000http://www.dcm.co.uk/get-informed/audience-insight/cinema-experience-environment-and-feelinghttp://www.dcm.co.uk/get-informed/audience-insight/cinema-experience-environment-and-feeling<p>What do cinemgoers think about the glamour, hype and anticipatiuon of film?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Thu, 04 Nov 2010 12:02:48 +0000http://www.dcm.co.uk/get-informed/audience-insight/cinema-glamour-hype-and-anticipationhttp://www.dcm.co.uk/get-informed/audience-insight/cinema-glamour-hype-and-anticipation<p>What do cinemagoers feel that cinema advertising adds for brands?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Thu, 04 Nov 2010 11:35:41 +0000http://www.dcm.co.uk/get-informed/audience-insight/what-does-cinema-advertising-do-for-brandshttp://www.dcm.co.uk/get-informed/audience-insight/what-does-cinema-advertising-do-for-brands<p><span id="tpl-content-repeat_3:2:grey_box_inform_content" class="tpl-content">How do cinemagoers feel about plugging into online music, videos and podcasting?</span></p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Thu, 30 Sep 2010 10:06:06 +0100http://www.dcm.co.uk/get-informed/audience-insight/music-videos-and-podcastinghttp://www.dcm.co.uk/get-informed/audience-insight/music-videos-and-podcasting<p>How do cinemgoers feel about live music and concerts?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Thu, 30 Sep 2010 09:57:29 +0100http://www.dcm.co.uk/get-informed/audience-insight/music-and-concertshttp://www.dcm.co.uk/get-informed/audience-insight/music-and-concerts<p>What party size does each age group go to the cinema with?</p><p>Audience profile: Male, Female, Youth (15-24)</p><p>Category: Entertainment and Media</p>Wed, 29 Sep 2010 17:10:12 +0100http://www.dcm.co.uk/get-informed/audience-insight/social-and-bonding-party-sizehttp://www.dcm.co.uk/get-informed/audience-insight/social-and-bonding-party-size<p>What age ranges apply to cinemagoers that attende previews?</p><p>Audience profile: Male, Female, Youth (15-24), ABC1</p><p>Category: Entertainment and Media</p>Thu, 02 Sep 2010 13:06:43 +0100http://www.dcm.co.uk/get-informed/audience-insight/previewgoers-are-younger-than-the-averagehttp://www.dcm.co.uk/get-informed/audience-insight/previewgoers-are-younger-than-the-average<p>How do cinemagoers who attend previews feel about the film?</p><p>Audience profile: Male, Female, Youth (15-24), ABC1</p><p>Category: Entertainment and Media</p>Thu, 02 Sep 2010 13:06:36 +0100http://www.dcm.co.uk/get-informed/audience-insight/previewgoers-are-more-passionate-about-the-filmhttp://www.dcm.co.uk/get-informed/audience-insight/previewgoers-are-more-passionate-about-the-film<p>What are the characteristics of cinemgoers that attend film previews?</p><p>Audience profile: Male, Female, Youth (15-24), ABC1</p><p>Category: Entertainment and Media</p>Thu, 02 Sep 2010 13:06:30 +0100http://www.dcm.co.uk/get-informed/audience-insight/cinemagoers-that-attend-previews-are-trendsettershttp://www.dcm.co.uk/get-informed/audience-insight/cinemagoers-that-attend-previews-are-trendsetters<p>What do cinemagoers think about 3D?</p><p>Audience profile: Male, Female, Youth (15-24), 25+, Alcohol(18+), Family, ABC1</p><p>Category: Entertainment and Media</p>Thu, 02 Sep 2010 09:08:51 +0100http://www.dcm.co.uk/get-informed/audience-insight/is-3d-here-to-stayhttp://www.dcm.co.uk/get-informed/audience-insight/is-3d-here-to-stay<p>With so much competition for attention, word of mouth plays a key role for consumers.</p><p>Audience profile: Male, Female, Youth (15-24), 25+, Alcohol(18+), ABC1</p><p>Category: Entertainment and Media</p>Thu, 02 Sep 2010 08:55:19 +0100http://www.dcm.co.uk/get-informed/audience-insight/cinema-ads-generate-the-highest-levels-of-word-of-mouthhttp://www.dcm.co.uk/get-informed/audience-insight/cinema-ads-generate-the-highest-levels-of-word-of-mouth<p>86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...</p><p>Audience profile: Male, Female, Youth (15-24), Family, ABC1</p><p>Category: Entertainment and Media</p>Tue, 24 Aug 2010 12:21:54 +0100http://www.dcm.co.uk/get-informed/audience-insight/cinema-is-the-most-enjoyed-activity-out-of-the-homehttp://www.dcm.co.uk/get-informed/audience-insight/cinema-is-the-most-enjoyed-activity-out-of-the-home