A one hour overview that will address recent changes in cinema alcohol advertising, as well as demonstrating how alcohol brands can get the very best out of cinema.

Content includes independent research, an update on alcohol regulations and alcohol buying routes, and cinema highlights to look forward to in 2010.

WHO SHOULD ATTEND?

Creatives, media planners & buyers with alcohol clients or alcohol brand owners who are interested in using cinema as an advertising medium.

AGENDA

• Research that shows how cinema can work for alcohol brands
• Examples of alcohol brand campaigns running in cinema
• Alcohol Regulations and cinema
• Creative ideas, taking your campaign further
• Upcoming films that can carry alcohol
• Recommending buying routes

Refreshments will be served.