On Screen
Silver Spot
The Silver Spot is a huge opportunity to become an integral part of the cinema experience. A communication spot running after the ad reel and before the trailers, it is the perfect position to showcase content in a proven and premium environment
Silver Spot advertising is available across multiplex cinemas, independent cinemas and before family films.
We are estimating 175 million industry impacts*, covering an estimated 550 film releases in 2010 including blockbusters such as Iron Man 2, Sex and the City 2, Toy Story 3, The Twilight Saga: Eclipse, The A-Team and Tron: Legacy.
With 86.4% of cinemagoers in their seats when the Silver Spot is played**, a brand can maximise their exposure with the Silver Spot opportunity.
To discuss how Silver Spot premium advertising can work for you and your brand, contact us.
* Based on current estimated industry admissions for 2010
** Assosia audit for DCM Jan-Dec 2009
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Case Study
Vodafone - Father and DaughterVodafone targets national cinemagoers with the new Power To You creative
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Audience Insight
Cinema delivers low ad avoidance & high engagementCinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.
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Packages
Getting your commercial on screen is easy with our recommended buying routes.
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