On Screen
Gold Spot
The Gold Spot is the last commercial message after the trailers and before the main feature. It has been described by Media Week as "The most valuable few seconds in cinema advertising'"
Gold Spot advertising is available across multiplex cinemas, independent cinemas and before family films.
We are estimating 175 million industry impacts*, covering an estimated 550 film releases in 2010 including blockbusters such as Iron Man 2, Sex and the City 2, Toy Story 3, The Twilight Saga: Eclipse, The A-Team and Tron: Legacy.
With 100% of cinemagoers in their seats when the Gold Spot is played**, a brand can maximise their exposure with the Gold Spot opportunity.
Advertisers already using the Gold Spot to connect with cinemagoing audiences include Orange, Volkswagen, Sky and Disney.
To discuss how Gold Spot premium advertising can work for you and your brand, contact us.
* Based on current estimated industry admissions for 2010
** Assosia audit for DCM Jan-Dec 2009
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Case Study
Orange - Saving Private Ryans NumberThe first Gold Spot created by Fallon for Orange. Featuring Emilio Estevez in 'Saving Private Ryan's Number'
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Audience Insight
What day do families visit the cinema?What days of the week are popular to visit the cinema for family cinemagoers
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About On-Screen
On-screen cinema adverts are special, more enjoyable and far more successful for brands.
The all consuming sound and large screen format form part of the huge impact advertisers can achieve.
Packages
Getting your commercial on screen is easy with our recommended buying routes.
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