On Screen
Ad Reel
Cinemas audience are captive and at a heightened level of emotional stimulation - as a result they are more engaged in your advertising message than with any other medium.
The ad reel runs up to a maximum of 10 minutes which is optimum for the cinemagoers viewing experience. Adverts can be from 5" to 60” in length.
Although pre-defined positioning in the reel is not available, the adverts are mixed up to ensure that ads selling similar products do not run after one another.
Create impact and excitement on screen and increase engagement off screen with:
- Foyer promotions, leaflets, posters and standees
- Bluetooth downloads and SMS text message competitions
- Sampling
- Sponsorship of ticket backs, popcorn boxes and 3D glasses cases
To discuss how cinema advertising could work for you and your brand, contact us.
Production
Cinema commercials are shown on 35mm and 70mm film or increasingly 3D and digital. If your advert has already been produced for TV transferring it for cinema is simple, we can take care of everything for you.
Clearance
All cinema adverts need to be cleared before production by the Cinema Advertising Association and the BBFC to ensure your campaign meets industry standards.
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Case Study
Microsoft - Make It GreatMicrosoft use cinema to advertise Microsoft Office to family audiences
Read more -
Audience Insight
Cinema delivers low ad avoidance & high engagementCinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.
Read more
About On-Screen
On-screen cinema adverts are special, more enjoyable and far more successful for brands.
The all consuming sound and large screen format form part of the huge impact advertisers can achieve.
Packages
Getting your commercial on screen is easy with our recommended buying routes.
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