On Screen
3D
3D technology is now a major driving force in the film industry with studios such as Pixar announcing that they will be shooting all of their forthcoming films in 3D from now onwards. Since the commercial success of Avatar every major film studio has a 3D film in production in 2010.
We are estimating 75.6 million* 3D cinema impacts through 24 3D titles in 2010, that's nearly 43%* of total industry impacts. It has been found that 3D films take more at the box office than their 2D counterparts. For Avatar 89.6% of the total box office came from the 3D shows**
Advertising in 3D gives brands a unique opportunity to further connect with the cineamgoing audience as well as being associated with some amazing 3D film product such as Toy Story 3, Shrek Forever After, Resident Evil: Afterlife and Tron: Legacy.
3D ads can run as part of the ad reel, or take advantage of a premium space as part of Silver or Gold Spot sponsorship.
Advertisers already using innovative 3D to engage with cinema audiences include Cadburys, Sky, BBC and Wrigleys.
For further information about how 3D advertising can work for your brand, contact us.
Source:
*Based on current estimated 3D admissions for 2010
**Rentrack EDI 2010
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About On-Screen
On-screen cinema adverts are special, more enjoyable and far more successful for brands.
The all consuming sound and large screen format form part of the huge impact advertisers can achieve.
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