On Screen
Pre-reel
Pre-reel content runs before the ad reel and is seen by cinemagoers as an entertaining and relevant part of the cinema going experience. Content can include anything; the only limit is your imagination.
Advertisers already using Pre-Reel to connect with cinemagoing audiences include Mini, Virgin Media the BBC.
We are estimating 175 million industry impacts*, covering an estimated 550 film releases in 2010 including blockbusters such as Iron Man 2, Sex and the City 2, Toy Story 3, The Twilight Saga: Eclipse, The A-Team and Tron: Legacy.
With 58.4% of cinemagoers in their seats when the Pre-Reel is played**, a brand can maximise their exposure with the Pre-Reel opportunity.
Pre-reel positioning provides an exceptional platform to showcase content in a proven environment
- Up to 2 minute content
- National coverage
- Association with quality film product
To discuss how Pre-Reel cinema advertising can work for you and your brand, contact us.
* Based on current estimated industry admissions for 2010
** Assosia audit for DCM Jan-Dec 2009
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Case Study
Virgin Media Shorts - Audio BookVirgin Media Shorts return to the big screen during pre-reel to showcase some of the UK's up and coming film talent.
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Audience Insight
Youth use social media to organise cinema tripsAccording the DCM Youth Research which was conducted by CrowdDNA in 2009 youth use social media to organise cinema trips
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About On-Screen
On-screen cinema adverts are special, more enjoyable and far more successful for brands.
The all consuming sound and large screen format form part of the huge impact advertisers can achieve.
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