Off Screen

Advertisers such as Triumph, Cadburys, Walkers, Lynx, Wrigleys and Old Spice have targeted campaigns by location, defined demographic or a specific audience.

Sampling can be a stand alone piece of activity or can consolidate an on-screen campaign by putting an advertised product in the hands of your target audience.

Why use cinema foyers?

• High Traffic: Over 3.1M cinemagoers go through cinema foyers every week*
• Dwell Time: Average Cinemagoer now spends 16 minutes in the foyer. A significant dwell time for a true captive audience.**
• Shared: The average party size is 3.3
• Impactfull: 86% of 15+ cinemagoers notice foyer advertising.

*Source: CAA/Rentrak EDI Jan - June 2010
**Source: CAA FAME 2010

Summer Sampling Opportunity

Book a highly targeted, premium sampling package before October, to run in 2011 and benefit from rates as low as 30 pence per sample!

Gain association with major releases selected to suit your brand targeting, such as the grand finale of Harry Potter, the return of Lightening McQueen in kids favourite Cars 2 or the much anticipated Advertures of TinTin.

Distribute 300,000 samples over the opening 2 days of your chosen film for just 30p net per sample, including dedicated promotional staff at 90 top cinemas.

Or focus on 30 key cinemas, for 3 days and distribute 160,000 samples at 34p net per sample.

NUMBER OF SITES	PACKAGE COSTS
90 x 2 sessions	£106,000 gross
30 x 3 sessions	£64,000 gross

Cost of distribution is not included. This will be confirmed once size and weight of sample is known.

Locations supplied upon request. Sample numbers are estimate only and not guaranteed. Staff supplied by DCM experiential partner. Subject to cinema approval and availability.

Other Sampling Packages

One session at pre-selected premium cinema locations around the country, with 2 dedicated promotional staff included:

NUMBER OF SITES	PACKAGE COSTS
10	£9,500 gross
20	£17,000 gross
30	£24,200 gross
60	£45,000 gross

Cost of distribution is not included. This will be confirmed once size and weight of sample is known.

Locations supplied upon request. Staff supplied by DCM experiential partner and including post campaign report and photographs. Subject to cinema approval and availability

For further information about how sampling can work for you and your brand, contact us.