Off Screen
Q1 Sampling Offer
Book and run a campaign before April and take advantage of exclusive rates and allow your clients’ brands to associate with some of the most critically acclaimed films of the year.
From just 25 pence net per sample including dedicated staff, cinema provides the perfect environment to place products directly in to the hands of a receptive and lucrative audience.
Awards Season
Cinema has something for everyone in Q1, kicking off with a raft of award winning films for the more upmarket, discerning cinemagoer, including The Artist, The Descendants, The Iron lady and A Dangerous Method.
Family Focus
February half term sees the first burst of family films hit the big screen, with The Muppets making a welcome return, followed by exciting Easter releases in March, with Mirror Mirror and the hilarious looking Aardman film The Pirates! In an Adventure with Scientists.
Youth Films
The youth audience are spoilt for choice in February and March, including the much anticipated re-release of Star Wars Episode 1 3D, the first in what promises to be the next big franchise - The Hunger Games, the action packed Safe House and hilarious 21 Jump Street.
2012 QUARTER 1 CINEMA SAMPLING OFFER RATES*
| PACKAGE | OFFER COST | USUAL COST |
| Package 1 |
£13,500 net | £20,750 net |
| Package 2 |
£25,650 net | £38,250 net |
| Package 3 |
£47,500 net | £64,600 net |
Package 1
47,500 samples
30 x 6 hour sessions
2 x 6 hour sessions at 15 cinemas over 1 weekend
Including 2 x staff per session
£13,500 total net cost
Package 2
95,000 samples
60 x 6 hour sampling sessions
2 x 6 hour sessions at 30 cinemas over 1 weekend
Including 2 x staff per session
£25,650 total net cost
Package 3
190,000 samples
120 x 6 hour sampling sessions
4 x 6 hour sessions at 30 cinemas over 2 weekends
Including 2 x staff per session
£47,500 total net cost
Please note that sample numbers may vary depending on product and prices exclude delivery.
Please contact Louise Trinder to discover the most appropriate release weekends for your brand or discuss more bespoke packages.
*subject to availability and cinema approval
Opportunities
The cinema environment offers brands a plethora of opportunities to reach their target audience.
On Screen Off Screen Sponsorship
About Off Screen
Take your campaign beyond on-screen cinema advertising and further connect with your target audiences.
Off-screen cinema advertising gives your brand a unique association with the cinemagoing experience.
Packages
Getting your commercial on screen is easy with our recommended buying routes.
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