Creative Case Studies
Vodafone - Father and Daughter
Author:
Category:
Opportunity:
Campaign Objective:
Vodafone targets national cinemagoers with the new Power To You creative
Power to you
The father and daughter ad shows a daughter calling her dad after spliting up with her boyfriend, the father rushes to be with her leaving a dinner party where he was about to make a speech.
Targeting national cinemagoers, the ad airs with films such as Iron Man 2, Sex And The City 2 and Prince of Persia as either an audience guaranteed package, film specific package or silver spot.
| CLIENT | VODAFONE |
| MEDIA AGENCY | OMD UK |
| CREATIVE AGENCY | BBH |
| CAMPAIGN DATES | 14 MAY 2010 - 24 JUNE 2010 |
| CINEMA CAMPAIGN | AGP, FILM PACKAGE, SILVER SPOT |
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