Creative Case Studies

Vodafone - Father and Daughter

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Vodafone - Father and Daughter

Vodafone targets national cinemagoers with the new Power To You creative

 

Power to you

The father and daughter ad shows a daughter calling her dad after spliting up with her boyfriend, the father rushes to be with her leaving a dinner party where he was about to make a speech.

Targeting national cinemagoers, the ad airs with films such as Iron Man 2, Sex And The City 2 and Prince of Persia as either an audience guaranteed package, film specific package or silver spot.

 

CLIENT VODAFONE
MEDIA AGENCY OMD UK
CREATIVE AGENCY BBH
CAMPAIGN DATES 14 MAY 2010 - 24 JUNE 2010
CINEMA CAMPAIGN AGP, FILM PACKAGE, SILVER SPOT
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