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Toyota IQ
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Toyota launched the new IQ car with an awards package that targets ABC1’s through films expected to be winners at the major award ceremonies.
The 20” creative shows the car be created by lasers and highlights how unique it is. This ties in perfectly with the unique cinema audience.
Toyota launched the new IQ car with an awards package that targets ABC1’s through films expected to be winners at the major award ceremonies.
| CLIENT | FTOYOTA |
| CREATIVE AGENCY | ZENITH OPTIMEDIA |
| MEDIA AGENCY | CHI |
| CAMPAIGN DATES | 26 DECEMBER - 31 DECEMBER 2009 8 JANUARY - 18 MARCH 2010 |
| CINEMA CAMPAIGN | AWARDS PACKAGE |
| MEDIA MIX | CINEMA, TV, PRESS |
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