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Toyota Auris - Get Your Energy Back
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Campaign Objective:
Toyota target national cinemagoers with amazing new cinema advertising campaign for the Toyota Auris
Get Your Energy Back
This amazing cinema advert was created live on location in Shoreditch, London by creative agency Glue Isobar with Igloo. The ad uses the latest projection mapping techniques to promote the car’s ability to constantly recycle the energy it uses. The result is a highly immersive and wonderful display.
For more information, including interesting video on the making of the ad and event visit the campaign microste at www.getyourenergyback.co.uk/
Targeting national cinemagoers the cinema advert is played with films as part of an audience guaranteed package.
| CLIENT | TOYOTA |
| CREATIVE AGENCY | GLUE ISOBAR WITH IGLOO |
| MEDIA AGENCY | ZENITH OPTIMEDIA |
| CAMPAIGN DATES | 04 FEBRUARY – 24 MARCH 2011 |
| CINEMA CAMPAIGN | AGP |
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