Creative Case Studies
TFL On Pedals Cycling - Cinema 2010
Opportunity:
Campaign Objective:
Travel for London use cinema advertising in London cinemas to promote On Pedals For Cycling campaign
Gonna ride my bike until i get home
The creative shows a number of people including Dermot O'Leary and Edith Bowman enjoying bike riding in and around London. The soundtrack 'I'm gonna ride my bike until I get home' that will easily get stuck in your head in provided by Mark Ronson.
Targeting London cinemgoers the ad aired in the pre-reel position before all films.
| CLIENT | TFL |
| MEDIA AGENCY | MEDIAEDGE: CIA |
| CAMPAIGN DATES | 20 AUGUST - 30 SEPTEMBER 2010 |
| CINEMA CAMPAIGN | PRE-REEL |
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