Made of meaner stuff

The advert is a response to the previous Skoda advert where the car was made from pieces of confectionary with a soundtrack provided by The Sound of Music's 'My Favourite Things'. In this version the song and creative takes a darker approach with the car being built with lasers, crossbows and vultures.

Targeting national cinemagoers, the cinema advert appears with Harry Potter and the Deathly Hallows Part 1 in the ad reel and with Tron Legacy in the premium silver spot position.