Creative Case Studies

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FTRC - From The Red Carpet #13

Tamara Drew and Going the Distance premiere's direct From The Red Carpet

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

FTRC - From The Red Carpet #12

Hot off the press, or in this case the edit suite, is From The Red Carpet's latest programme, Episode 12

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

Channel Four - The Inbetweeners

Channel Four target national cinemagoers with cinema advertising for the new series of the inbetweeners

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

Camelot Euromillions - Paintball

Camelot advertise Euromillions in cinema with new paintball campaign

Audience profile: Male Female Alcohol(18+)

Category: Entertainment and Media

FTRC - From The Red Carpet #11

FTRC talks to the cast at the premiere of The A-Team and Knight & Day

Audience profile: Youth (15-24)

Category: Entertainment and Media

FTRC - From The Red Carpet #10

Twilight Eclipse stars Kellan Lutz and Ashley Greene chat to Kim in the latest show 'From the Red Carpet' (FTRC).

Audience profile: Youth (15-24)

Category: Entertainment and Media

ITV Drama - Bouquet of Barbed Wire

ITV advertise upcoming drama series Bouquet of Barbed Wire on national cinema screens

Audience profile: Male Female Youth (15-24) ABC1

Category: Entertainment and Media

Square Enix Kane And Lynch 2 - Cinema 2011

Square Enix use cinema advertising to showcase the new game Kane and Lynch 2

Audience profile: Male Female

Category: Entertainment and Media

Namco F1 - No Equal

Namco target male cinemagoers with new cinema advertising for the F1 game with some of the biggest upcoming films

Audience profile: Male Youth (15-24)

Category: Entertainment and Media

Sky - The Princess and the Pea

Sky targets family audiences with new cinema advertising by sponsoring the family gold spot

Audience profile: Family

Category: Entertainment and Media

Pizza Hut - Kids

Pizza Hut advertise in cinema with three new ads with summers biggest family films

Audience profile: Family

Category: Entertainment and Media

Pizza Hut - Tease

Pizza Hut advertise in cinema with three new ads with summers biggest family films

Audience profile: Family

Category: Entertainment and Media

Pizza Hut - Mum's Choice

Pizza Hut advertise in cinema with three new ads with summers biggest family films

Audience profile: Family

Category: Entertainment and Media

Polydor Eminem - Recovery

Polydor use cinema advertising to target youth audiences showcasing Recovery by Eminem against Step Up 3D.

Audience profile: Youth (15-24)

Category: Entertainment and Media

Sony Cybershot – Sweep Panorama

Sony target a family audience for new ads for the Sony Cybershot camera

Audience profile: Family

Category: Entertainment and Media

Virgin Media - Amazing HD

Virgin Media use cinema advertising to showcase new Amazing HD creative

Audience profile: Male Female Youth (15-24) ABC1

Category: Entertainment and Media

Sony Bravia Monalithe - Sony Rock Star

Sony Bravia Monalithe advertise in cinema with the new Monalithe television with full online and offline entertainment options

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

Virgin Media Shorts 2009

Virgin Media wanted to be known for film, amongst film fans. The brand wanted to showcase what they do and deliver a communication plan that could be utilised by all their media channels

 

Slide 2
Virgin Media wanted to be known for film, amongst film fans
The brand wanted to showcase what they do and deliver a communication plan that could be utilised by all their media channels…

Audience profile: Youth (15-24)

Category: Entertainment and Media

BBC - Pre-reel showcase

The BBC was looking for a long term media platform to target elusive 15-24 year olds

Audience profile: Youth (15-24) Family

Category: Entertainment and Media

Digital Cinema Media - 3D ident

With at least 30 films in production and the success of James Cameron's Avatar, 3D is a massive opportunity for advertisers.

Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1

Category: Entertainment and Media

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