Creative Case Studies
Tamara Drew and Going the Distance premiere's direct From The Red Carpet
Audience profile: Male Female Youth (15-24)
Category: Entertainment and Media
Hot off the press, or in this case the edit suite, is From The Red Carpet's latest programme, Episode 12
Audience profile: Male Female Youth (15-24)
Category: Entertainment and Media
Channel Four target national cinemagoers with cinema advertising for the new series of the inbetweeners
Audience profile: Male Female Youth (15-24)
Category: Entertainment and Media
Peroni target national cinemgoers with new Timeless 40 cinema advertising
Audience profile: Alcohol(18+)
Category: Drink
French Connection return to cinema advertising with second The Woman creative.
Audience profile: Female
Category: Clothing and Accessories
French Connection return to cinema advertising with second The Man creative.
Audience profile: Male
Category: Clothing and Accessories
Chanel target national cinemagoers with silver spot advertising for Chanel Bleu de Chanel
Audience profile: Male Female Youth (15-24) ABC1
Category: Cosmetics and Toiletries
BT launches its first cinema advertising campaign in seven years using the medium to target specific geographical areas.
Audience profile: Male Female Youth (15-24) ABC1
Category: Telecomms
Jack Daniels showcase eight minutes of creative in a solus ad reel with previews of The Expendables and Salt
Audience profile: Male Female Alcohol(18+)
Category: Drink
Balieys sponsor 'Intolerable Cruelty' film previews for the new Bailey's Glide
Audience profile: Alcohol(18+) ABC1
Category: Drink
Quirky milkshake brand FRijj wanted to build on brand affinity with their core consumer base of 16-24 year olds in a unique and engaging way.
Audience profile: Male Female Youth (15-24)
Category: Drink
VW wanted to promote the new VW Polo with a bespoke film season
Audience profile: Female Youth (15-24)
Category: Motors
WKD target male cinemagoers with a bespoke Original Gangster film season
Audience profile: Male Alcohol(18+)
Category: Drink
The Gillette Venus 'Get Closer' film season season brought back some of cinema's 'closest' moments to the big screen.
Audience profile: Female
Category: Cosmetics and Toiletries
Old Spice targets cinemagoers with new direction cinema advertising
Audience profile: Male Female Youth (15-24)
Category: Cosmetics and Toiletries
Royal Bank of Scotland uses cinema advertising to launch the customer charter
Audience profile: Male Female Youth (15-24) ABC1
Category: Finance
Buxtons use the massive cinema screen and surround sound to showcase new droplet creative
Audience profile: Male Female Youth (15-24) ABC1
Category: Drink
Kelloggs show how far a crunchy nut will go with new Diversion cinema advertising
Audience profile: Male Female Youth (15-24)
Category: Food
Heineken target adult cinemagoers with new Walk In Fridge creative
Audience profile: Male Alcohol(18+)
Category: Drink
Arla Foods air new 'Made by Cows' creative in new cinema advertising campaign
Audience profile: Male Female Youth (15-24)
Category: Food
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