Creative Case Studies

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Channel Four - The Inbetweeners

Channel Four target national cinemagoers with cinema advertising for the new series of the inbetweeners

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

Chanel Bleu de Chanel - Cinema 2010

Chanel target national cinemagoers with silver spot advertising for Chanel Bleu de Chanel

Audience profile: Male Female Youth (15-24) ABC1

Category: Cosmetics and Toiletries

BT - BT Infinity

BT launches its first cinema advertising campaign in seven years using the medium to target specific geographical areas.

Audience profile: Male Female Youth (15-24) ABC1

Category: Telecomms

FRijj - Four Ridges Must Be Destroyed

Quirky milkshake brand FRijj wanted to build on brand affinity with their core consumer base of 16-24 year olds in a unique and engaging way.

Audience profile: Male Female Youth (15-24)

Category: Drink

VW Polo - Timeless Film Festival

VW wanted to promote the new VW Polo with a bespoke film season

Audience profile: Female Youth (15-24)

Category: Motors

Old Spice - The Man Your Man Could Smell Like

Old Spice targets cinemagoers with new direction cinema advertising

Audience profile: Male Female Youth (15-24)

Category: Cosmetics and Toiletries

FTRC - From The Red Carpet #12

Hot off the press, or in this case the edit suite, is From The Red Carpet's latest programme, Episode 12

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

RBS - Customer Charter

Royal Bank of Scotland uses cinema advertising to launch the customer charter

Audience profile: Male Female Youth (15-24) ABC1

Category: Finance

Buxtons - Droplet

Buxtons use the massive cinema screen and surround sound to showcase new droplet creative

Audience profile: Male Female Youth (15-24) ABC1

Category: Drink

Kelloggs Crunchy Nut - Diversion

Kelloggs show how far a crunchy nut will go with new Diversion cinema advertising

Audience profile: Male Female Youth (15-24)

Category: Food

Arla Foods Anchor - Made By Cows

Arla Foods air new 'Made by Cows' creative in new cinema advertising campaign

Audience profile: Male Female Youth (15-24)

Category: Food

FTRC - From The Red Carpet #11

FTRC talks to the cast at the premiere of The A-Team and Knight & Day

Audience profile: Youth (15-24)

Category: Entertainment and Media

FTRC - From The Red Carpet #10

Twilight Eclipse stars Kellan Lutz and Ashley Greene chat to Kim in the latest show 'From the Red Carpet' (FTRC).

Audience profile: Youth (15-24)

Category: Entertainment and Media

TFL On Pedals Cycling - Cinema 2010

Travel for London use cinema advertising in London cinemas to promote On Pedals For Cycling campaign

Audience profile: Male Female Youth (15-24) ABC1

Category: Government, Social and Political organisations

ITV Drama - Bouquet of Barbed Wire

ITV advertise upcoming drama series Bouquet of Barbed Wire on national cinema screens

Audience profile: Male Female Youth (15-24) ABC1

Category: Entertainment and Media

Intel Corporation (UK) - Swallow

Intel advertise the new Intel Core i5 processor with Dreamworks penguins in cinema

Audience profile: Male Female Youth (15-24)

Category: Computers

Namco F1 - No Equal

Namco target male cinemagoers with new cinema advertising for the F1 game with some of the biggest upcoming films

Audience profile: Male Youth (15-24)

Category: Entertainment and Media

Renault - Preview Screenings

Renault sponsored adult preview screening across ODEON and Cineworld sites.

Audience profile: Male Female Youth (15-24)

Category: Motors

Santander - Switches

Santander advertise in cinema with Switches creative

Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) ABC1

Category: Finance

Britvic Drinks Drench - Cubehead

Britvic use cinema advertising for the new Cubehead creative

Audience profile: Male Female Youth (15-24)

Category: Drink

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